Mapping Daily Active Gamers Across Platforms Diversity Is The Name Of The Game

20,000 Foot View: The Daily Active User (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, DAUs vary markedly across mobile, PC, console and social. The differences are seen in penetration rates, demographics, engagement and spending trends. As the silo walls between gaming formats gradually break down, the DAU measure will be increasingly used in a cross-format, cross-platform context. To assign value to the DAU accurately in the always-on world, it is important to remain aware of the nuances daily gamers’ carry on each format.

Key Findings: 

           of consumers play mobile games daily, which represents            of monthly active mobile gamers.            of consumers play PC games daily, which represents            of monthly active PC gamers            of consumers play console games daily, which represents            of monthly active console gamers
• The US            Brazil have the highest DAU            penetration across all formats
• German gamers            the lowest monthly to daily            ratio 
           of social DAU gamers and            of mobile DAU gamers are female, compared to            of PC DAU gamers and            of DAU console gamers who are male             of daily mobile,            of daily console and            of daily PC gamers spend less than            hours per week and no more thab            dollars per month on gaming            of DAU console gamers spend more than            per month on gaming, compared to            of daily mobile gamers and            of PC Gamers
• Mobile gaming            driving the emergence of a            tier of hardcore casual gamers

Companies and brands mentioned in this report: Activision, Facebook, King, Messenger, Microsoft, Minecraft, Nintendo Switch, PlayStation, Psyonix, Rocket League, Scorpio, Tencent, Xbox