Reports Games

Mapping Daily Active Gamers Across Platforms Diversity Is The Name Of The Game

Report by Karol Severin

13 Jun 2017

Cover image for Mapping Daily Active Gamers Across Platforms

20,000 Foot View: The Daily Active User (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, DAUs vary markedly across mobile, PC, console and social. The differences are seen in penetration rates, demographics, engagement and spending trends. As the silo walls between gaming formats gradually break down, the DAU measure will be increasingly used in a cross-format, cross-platform context. To assign value to the DAU accurately in the always-on world, it is important to remain aware of the nuances daily gamers’ carry on each format.

Key XXX of consumers play mobile games daily, which represents XXX of monthly active mobile XXX of consumers play PC games daily, which represents XXX of monthly active PC XXX of consumers play console games daily, which represents XXX of monthly active console gamers

The US and Brazil have the highest DAU gamer penetration across all formats

German gamers have the lowest monthly to daily user XXX of social DAU gamers and XXX of mobile DAU gamers are female, compared to XXX of PC DAU gamers and XXX of DAU console gamers who are XXX of daily mobile, XXX of daily console and XXX of daily PC gamers spend less than XXX hours per week and no more thab XXX dollars per month on XXX of DAU console gamers spend more than XXX per month on gaming, compared to XXX of daily mobile gamers and XXX of PC Gamers

Mobile gaming is driving the emergence of a new tier of hardcore casual gamers

Companies and brands mentioned in this report: Activision, Facebook, King, Messenger, Microsoft, Minecraft, Nintendo Switch, PlayStation, Psyonix, Rocket League, Scorpio, Tencent, Xbox

Mapping Daily Active Gamers Across Platforms Diversity Is The Name Of The Game

Unlock critical media insight and intelligence for competitive advantage

Or, purchase this report