Mapping Daily Active Gamers Across Platforms Diversity Is The Name Of The Game

Karol Severin

June 2017

The Daily Active User (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, DAUs vary markedly across mobile, PC, console and social. The differences are seen in penetration rates, demographics, engagement and spending trends. As the silo walls between gaming formats gradually break down, the DAU measure will be increasingly used in a cross-format, cross-platform context. To assign value to the DAU accurately in the always-on world, it is important to remain aware of the nuances daily gamers’ carry on each format.

Companies and brands mentioned in this report: Activision, Facebook, King, Messenger, Microsoft, Minecraft, Nintendo Switch, PlayStation, Psyonix, Rocket League, Scorpio, Tencent, Xbox

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