Reports: Apple TV

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Sports and the Tech Majors
A Competitive Partnership

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Alistair Taylor
The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand (SVOD) services such as DAZN accelerating its rights and territory offerings alongside the increased interest being shown by the tech majors – notably Amazon and Facebook – in streaming premium sports offerings.
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The Games Streaming Subscription Revolution
Meet the Players

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Karol Severin
Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading games developers and publishers. The rise of games streaming opens doors to device- and platform-agnostic solutions all across the attention economy, as companies look to capture the engagement of valuable gamer segments for their respective ecosystems and business objectives.
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MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

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Mark Mulligan
This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology, Q1 2018 The ‘digital home’ was a term that rose to prominence in the mid 2000s as the first generation of home router centred devices started to come to market at scale.
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Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

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Tim Mulligan
Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played by national broadcaster the BBC. However while the UK is in the vanguard of video viewing, the dominant position of BBC’s iPlayer ad-free OTT (Over The Top) programming complicates the environment for SVOD (Subscription Video On Demand) services.
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Content Connectors
How the Coming Digital Content Revolution Will Change Everything

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Mark Mulligan
Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters of these devices are the most valuable paid content consumers across all content genres, not just the video for which Content Connectors are best known.
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