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Video Market Country Profile: UK Catch-Up TV Supercharges The Market

Report by Tim Mulligan
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The 20,000 foot view

Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played by national broadcaster the BBC. However while the UK is in the vanguard of video viewing, the dominant position of BBC’s iPlayer ad-free OTT (Over The Top) programming complicates the environment for SVOD (Subscription Video On Demand) services.

Key Findings:

           of UK consumers watch online video, representing        million people        of the UK population now view TV online
  • The UK is the worlds        largest online video market with revenues of        million in 2014
  • Subscription Video On Demand (SVOD) is not yet a mainstream activity in any age group
  • Netflix and Amazon Primer account for        million active subscribers in the UK
  • Only        of UK consumers pay for an online video subscription
  •        of UK consumers created a YouTube playlist

Companies mentioned in this report: Netflix, Sky, Amazon, YouTube, Apple, Channel        All        Sky Now, Amazon Prime, Androd, Google, Apple TV

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