Video Market Country Profile: UK Catch-Up TV Supercharges The Market
The 20,000 foot view
Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played by national broadcaster the BBC. However while the UK is in the vanguard of video viewing, the dominant position of BBC’s iPlayer ad-free OTT (Over The Top) programming complicates the environment for SVOD (Subscription Video On Demand) services.
Key of UK consumers watch online video, representing million of the UK population now view TV online
Companies mentioned in this report: Netflix, Sky, Amazon, YouTube, Apple, Channel All Sky Now, Amazon Prime, Androd, Google, Apple TV