Video Market Country Profile: UK Catch-Up TV Supercharges The Market
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The 20,000 foot view
Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played by national broadcaster the BBC. However while the UK is in the vanguard of video viewing, the dominant position of BBC’s iPlayer ad-free OTT (Over The Top) programming complicates the environment for SVOD (Subscription Video On Demand) services.
Key Findings:
-
of UK consumers watch online video, representing million people
of the UK population now view TV online
- The UK the worlds largest online video with revenues of million in
- Subscription Video Demand (SVOD) is not yet mainstream activity in any age
- Netflix and Primer account for million active in the UK
- Only of consumers pay for an online subscription of UK consumers created a YouTube playlist
Companies mentioned in this report: Netflix, Sky, Amazon, YouTube, Apple, Channel All Sky Now, Amazon Prime, Androd, Google, Apple TV