Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content.  Current adopters of these devices are the most valuable paid content consumers across all content genres, not just the video for which Content Connectors are best known. These devices have already gained solid market traction but their combined potential is far greater.  If this potential is realized Content Connectors will transform the relationship consumers have with content, driving paid content towards the mass market but also threatening to break down the dividing walls between multiple media industries.  

Companies mentioned in this report: Amazon, Apple, Google, Roku, Netflix, Hulu, Amazon Prime, Facebook, Twitter, YouTube, Samsung, Sony