Apple TV Reports from MIDiA Research

2021 Predictions
The Year of the Immersive Web

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

November 2020

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond. Key...

The Case for News in Video D2C Services

Tim Mulligan

October 2020

Apple

Video

Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s very own four pillars. With...

D2C Big Bang Impact, H1 2020
English-speaking Markets

Cover image for D2C Big Bang Impact, H1 2020

Tim Mulligan

July 2020

Apple

Amazon

Apple TV

With HBO Max and Peacock just coming into market, the key challengers for Netflix and Amazon Prime Video’s current SVOD dominance are Disney+ and Apple TV+, which both launched midway through Q4 2019....

Recovery Economics
Post-Lockdown TV

Tim Mulligan

July 2020

Apple

Video

Amazon

As society emerges from the COVID-19 imposed lockdown, the ongoing impact on TV production will be significant; returning to normal means adapting to the constraints of social distancing. The increased...

US Video Consumer Deep Dive
Q1 2020

Cover image for US Video Consumer Deep Dive

Tim Mulligan

May 2020

Apple

Amazon

Apple TV

This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, SVOD, demographics, video streaming app users,...

Tech Major Market Shares 2019
Amazon Powers Ahead

Cover image for Tech Major Market Shares 2019

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

April 2020

Apple

iTunes store

Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social....

COVID-19
The Self-Isolation Entertainment Boom

Mark Mulligan

April 2020

Free Report

Streaming

Spotify

artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

COVID-19
Entertainment and Leisure Industry Impact Assessment

Mark Mulligan

March 2020

Apple

Spotify

artists

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors...

Recession Impact
Cocooning Will Protect Entertainment Spend

Mark Mulligan

March 2020

Apple

Amazon

Apple TV

Even before the global coronavirus outbreak, faltering confidence in the global economy suggested that a recession may be looming. With stock markets trending down following the upswing in coronavirus...

Peak Attention
Competing in a Saturated Attention Economy

Mark Mulligan and Karol Severin

March 2020

Apple

Spotify

Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was...

Awareness and Demand Indicators for Disney+ versus Apple TV+

Tim Mulligan

February 2020

Apple

Apple TV

Disney

Awareness and Demand Indicators for Disney+ versus Apple TV+ in Q4 2019 / Q1 2020 On November 1st 2019 Apple TV+ launched, followed by Disney+ on November 12th. Both services represent flagship direct-to-consumer...

Building Show Fandom in the Streaming Era

Tim Mulligan

February 2020

Apple

Spotify

Marketing

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing...

US Video Consumer Behaviour Q4 2019
End of the Beginning for the Streaming Transition

Cover image for US Video Consumer Behaviour Q4 2019

Tim Mulligan

January 2020

Streaming Video

Apple TV

Netflix

This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, subscription video on demand (SVOD),...

20/20 Vision
MIDiA Research Predictions 2020

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

December 2019

Apple

Spotify

discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and sports in 2020 and the...

Direct to Consumer 1.1
Video’s Big Bang Moment

Tim Mulligan

October 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches into...

TV Show Fandom
Streaming Redefines TV Show Success

Amanda Stears

August 2019

Streaming

Streaming Video

Apple TV

The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living room,...

Southeast Asia Video Streaming Deep Dive

Amanda Stears

August 2019

Streaming

Streaming Video

Apple TV

Video streaming services in Southeast Asia first appeared in 2015 and have evolved into the main video consumption platforms for local consumers. With a combined population of 371.65 million, and a combined...

Netflix After Q2 2019
Post-Peak or Strategic Reset?

Karol Severin, Tim Mulligan and Amanda Stears

July 2019

Free Report

Streaming

Streaming Video

Apple TV

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market...

Sports and the Tech Majors
A Competitive Partnership

Cover image for Sports and the Tech Majors

Alistair Taylor

July 2019

Free Report

Apple

Video

Amazon

The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand (SVOD) services such...

The Games Streaming Subscription Revolution
Meet the Players

Cover image for The Games Streaming Subscription Revolution

Karol Severin

June 2019

Streaming

Apple

Spotify

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading...

Reports: Apple TV