US Video Consumer Behaviour Q4 2019 End of the Beginning for the Streaming Transition
Get full access to this report and assets
Already a MIDiA client? Login here to view this report.
New to MIDiA? Get in touch with our client success specialists to purchase this report and gain a competitive edge today.
The 20,000 Foot View: This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, subscription video on demand (SVOD), demographics, video streaming app users, and top-streamed TV shows.
Key Insights
- Netflix and Prime Video dominate weekly active (WAU) among streaming apps
- In its quarter Disney+ has hit the running, moving into fourth place WAU penetration
- Amazon Prime has the lowest weekly-to-daily use while Netflix and Hulu have highest
- CBS All WAUs have the oldest average at
- Television sets the default device for TV movie consumption at monthly average (MAU) penetration
- Mobile and TV and movie consumption remain niche use cases
- Binge viewing is now more popular than TV viewing at in the
- Binge viewing towards older demographics of binge viewing sessions involve five-plus episodes in one session
- Multiple SVOD are borderline mainstream for year with penetration among the age
- Streaming TV viewing differs from overall viewing The Big Bang Theory was viewed overall but Stranger Things the most streamed
Companies and brands mentioned in this report: Reasons Why, Amazon Prime Video, Apple TV+, Blue Bloods, CBS All Access, Chicago Fire, Chicago P.D, Criminal Minds, Disney+, Friends, HBO Now, Hulu, Modern Family, Netflix, NCIS, Orange is The New Black, Game of Thrones, Grey’s Anatomy, Riverdale, Stranger Things, Supernatural, The Big Bang Theory, The Office, The Voice, The Walking Dead, Young Sheldon