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US Video Consumer Behaviour Q4 2019 End of the Beginning for the Streaming Transition

Report by Tim Mulligan
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The 20,000 Foot View:  This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, subscription video on demand (SVOD), demographics, video streaming app users, and top-streamed TV shows.

Key Insights

  • Netflix            and            Prime Video            dominate weekly active            (WAU) among streaming apps 
  • In its            quarter Disney+ has hit the            running, moving into fourth place                       WAU penetration 
  • Amazon Prime            has the lowest weekly-to-daily use                       while Netflix            and Hulu            have            highest 
  • CBS All            WAUs have the oldest average            at           
  • Television sets            the default device for TV            movie consumption at            monthly average            (MAU) penetration 
  • Mobile            and                       TV and movie consumption remain            niche use cases 
  • Binge viewing                       is now more popular than            TV viewing at            in the           
  • Binge viewing            towards older demographics
  •            of binge viewing sessions involve five-plus episodes in one session
  • Multiple SVOD            are borderline mainstream for            year            with            penetration among the age           
  • Streaming TV            viewing differs from overall viewing            The Big Bang Theory was            viewed overall            but Stranger Things            the most streamed           

Companies and brands mentioned in this report:            Reasons Why, Amazon Prime Video, Apple TV+, Blue Bloods, CBS All Access, Chicago Fire, Chicago P.D, Criminal Minds, Disney+, Friends, HBO Now, Hulu, Modern Family, Netflix, NCIS, Orange is The New Black, Game of Thrones, Grey’s Anatomy, Riverdale, Stranger Things, Supernatural, The Big Bang Theory, The Office, The Voice, The Walking Dead, Young Sheldon

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