Blog: Music - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

AI is reshaping the music creator economy, and that change will reshape the music business

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Mark Mulligan
MIDiA is pleased to announce the release of not one but two new music creator economy reports. These are our latest " State of the music creator economy "and " Music creator tools forecasts "reports. These annual deliverables have quickly become industry benchmarks, and if you operate in the music creator economy, they are must-reads.
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What got you here won’t get you there: how Spotify built a new business

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Mark Mulligan
Since its inception, Spotify has been, and continues to be, the streaming music market’s lightning rod. This is due to its continued ability to maintain leading market share and the fact it is the only leading global DSP that is independent and therefore has to focus place more focus on commercial sustainability than peers owned by global tech superpowers.
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RIIZE: When listening to superfans goes too far

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Olivia Jones
Many record labels have spent 2024 trying to capitalise on the power of superfans , inspired by the global success of Korean entertainment companies. However, the recent scandal involving Seunghan, a member of the K-pop group RIIZE, and their label SM Entertainment, prompts questions about whether catering too strongly to the biggest – and loudest – superfans can be detrimental to both artists and their fanbases .
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Content creators are disrupting entertainment’s obsession with rights. What does it mean for music?

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Tatiana Cirisano
Last week, Spotify announced a suite of new monetisation features for video creators. Yes, you read that right — Spotify has expanded not just beyond music, but also beyond audio itself. Although the video offerings are initially geared towards video podcasters, the company has rebranded its Spotify for Podcasters hub to Spotify for Creators , opening the door for the possibility of catering to video creators more generally (à la YouTube).
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Hold or twist? The music industry’s innovation dilemma

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Mark Mulligan
As Clayton Christensen identified in The Innovator’s Dilemma, there are two types of innovation: sustaining innovation and disruptive innovation. Sustaining innovation is what companies do to enhance existing business models, while disruptive innovation is typically driven by new entrants – insurgents looking to make markets by turning established ones upside down.
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