Music blog by MIDiA Research

Blog: Music

The pandemic catalysed a streaming business model reckoning. Is the live sector next?

Blog post by Tatiana Cirisano

27 Apr 2022

The news is everywhere: concerts are back. Coachella heralded the return of a roaring festival season, hundreds of acts are back on the road, and Live Nation says it is expecting a record year. But other...

The attention recession has hit Spotify too

Blog post by Mark Mulligan

27 Apr 2022

Video

Music

Media and Marketing

Spotify added two million subscribers in Q1 2022. Yes, this incorporates the impact of 1.5 million lost Russian subscribers and is set against Netflix having lost 0.2 million subscribers over the same...

The Covid entertainment boom is over

Blog post by Hanna Kahlert

27 Apr 2022

entertainment

covid

boom

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

Elon’s Twitter bid is a warning: creators are building on rented land

Blog post by Tatiana Cirisano

22 Apr 2022

creator tools

Content Creators

creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming...

Podcasts’ music opportunity both serves audio creators and inspires listeners

Blog post by Annie Langston

21 Apr 2022

Podcasts

exclusive content

audio

As the audio market becomes more saturated, solving creator pain points becomes essential for both platforms and networks. Music licensing is becoming a crucial component of podcast creation but the often-complicated...

Why the remix challenge is primed for a revival

Blog post by Tatiana Cirisano

14 Apr 2022

TikTok

social media

music marketing

Remix challenges have been part of the record label toolbox for more than a decade. Artists let contestants purchase or earn song stems; then the artist and fans vote on the best remixes. The idea is simple:...

Podcast subscriptions are a key territory for the audio market

Blog post by Annie Langston

12 Apr 2022

Podcasts

subscriptions

audio fans

Podcast subscriptions offer both a direct revenue stream for audio creators and provide fans with an amplified audio experience. Despite the percentage that the subscription services take from the earrings,...

SiriusXM’s podcast partnership sets new precedent for the audio market

Blog post by Annie Langston

7 Apr 2022

SiriusXM

audio

Podcasts

At the kick-off of the audio battle, some of the largest tech platforms – most notably Spotify and Amazon – entered the ring by purchasing various podcast networks. These pre-emptive moves aimed to...

Fake artists are what happens when fandom dies

Blog post by Mark Mulligan

7 Apr 2022

Music

Cultural Trends

The topic of ‘fake artists’ refuses to go away . For those who have been on Mars for the last couple of years, fake artists refer to artists who release under a streaming pen name but do not build...

Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Blog post by Tatiana Cirisano

5 Apr 2022

music industry

music industry investment

music catalogue

The music industry spent $5.3 billion on music catalogue acquisitions in 2021, according to MIDiA's most recent market report , not counting another $6.7 billion that was invested into music companies...

The future of music consumption is (re)creation

Blog post by Kriss Thakrar

4 Apr 2022

creator economy

social music

creator tools

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This...

YouTube could create a video and audio relationship to compete with music streaming platforms

Blog post by Annie Langston

31 Mar 2022

YouTube

audio

Podcasts

Audio content is most often created without visuals, with creators relying on their voice to engage listeners. However, as podcasting continues to develop, more platforms are looking for differentiated...

Podcast industry tackles underrepresentation, but will every voice be heard?

Blog post by Annie Langston

25 Mar 2022

Podcasts

underrepresentation

diversity

As the podcast format develops, various companies are taking strides to tackle representation issues to ensure that every voice can be heard. For women's history month, Lisbyn announced its #ClaimPodParity...

Spotify’s Loud and Clear is about fandom, not royalties

Blog post by Tatiana Cirisano

24 Mar 2022

streaming music

Spotify

streaming royalties

Spotify has updated its Loud & Clear website exploring how it pays royalties to rightsholders, and it claims that more artists are earning income on the platform than ever before. Many in the music...

Did independents really do three times worse than the majors in 2021?

Blog post by Mark Mulligan

22 Mar 2022

Music

business strategy

Today, the IFPI released its estimates for the global recorded music market, with reported revenues of $25.9 billion. Last year, the IFPI estimated global revenues to be $21.6 billion (note that the...

Recorded music market shares 2021 – Red letter year

Blog post by Mark Mulligan

18 Mar 2022

Record music market

global music revenues

label trade revenues 2021

We suggested back in 2020, that 2021 was going to be a strong year for the recorded music market. As it turns out, 2021 was the fastest growing year in living memory, with growth across most formats, contrasting...

The live audio craze sparked in lockdown – but will it be part of our new normal?

Blog post by Annie Langston

17 Mar 2022

live audio

Amazon

audio creator

During the pandemic, live audio (arguably a new generation of radio) became a much-needed distraction and comfort to many people in lockdown. Clubhouse, which originally began with invite-only exclusivity,...

What the music industry can learn from play-to-earn gaming

Blog post by Tatiana Cirisano

16 Mar 2022

fandom

social media

creator tools

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in...

Why TikTok is primed to become the next-generation music company

Blog post by Tatiana Cirisano

10 Mar 2022

TikTok

social media

creators

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes,...

Spotify’s Car Thing has radio listening in its sights

Blog post by Annie Langston

10 Mar 2022

Radio

Podcasts

audiobooks

The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption. The hardware we once relied on has been seamlessly replaced...

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