Music blog by MIDiA Research

Blog: Music

Now Is the Time to Engage, Not Convert

Blog post by Hanna Kahlert

17 Apr 2020

Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an…

Streaming Services Are Going to Have to Change Their MO

Blog post by Mark Mulligan

17 Apr 2020

coronavirus

Covid-19

New music is the fuel in the streaming engine, creating a virtuous circle of increased label and artist output to meet DSP-stimulated user demand. Now though, with COVID-19 disrupting the production of…

Free COVID-19 Impact Webinar

Blog post by Mark Mulligan

9 Apr 2020

coronavirus impact

coronavirus research

coronavirus webinar

MIDiA Research is running a free-to-attend webinar on Wednesday, April 15 th : COVID-19 Impact on Entertainment Demand and Behaviours. Regular readers will know that MIDiA has been publishing COVID-19…

Radio Is Switched On Again

Blog post by Keith Jopling

9 Apr 2020

Covid-19

Music

Radio is suddenly more vital - and by that I mean music radio. The human factor in radio programming and presentation has been clearly demonstrated in the weeks and months of the 2020 COVID-19 pandemic…

Recorded Music Revenues Hit $21.5 Billion in 2019

Blog post by Mark Mulligan

5 Mar 2020

Music

With IPOs from Warner Music and Universal Music pending and continued institutional investment into music catalogues, the music business is firmly in the sights of big money. The performance of the recorded…

Is Video Streaming About to Witness Music’s P2P Trial by Fire?

Blog post by Hanna Kahlert

2 Mar 2020

Music

Video

As the direct-to-consumer (D2C) big bang moment continues the slow process of expansion through the attention-saturated digital universe , video service providers are struggling with the existential question…

Beyond Hustle – What Are the New Ideas and Approaches in Music Marketing?

Blog post by Keith Jopling

2 Mar 2020

Music

As part of a recent project, MIDiA spoke with a wide range of direct artists and start-up labels about how they get their releases through the vast amounts of content that clutter up the music discovery…

Welcome to the Age of the Artist

Blog post by Mark Mulligan

27 Feb 2020

age of the artist

artist distribution

artists

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming and investment…

What UMG’s IPO Means for the Business of Music

Blog post by Mark Mulligan

14 Feb 2020

Access Industries

Bolloré Group

music as an asset class

Finishing 2019 on $6.4 billion, Universal Music is to go to IPO hot on the heels of Warner Music’s announcement to do the same. This of course also follows the Tencent-led agreement to acquire 10%…

Amazon Music: From Dark Horse to Thoroughbred

Blog post by Mark Mulligan

22 Jan 2020

amazon music

amazon music unlimited

amazon prime music

Neatly ahead of Spotify’s Q4 earnings, Amazon has taken the rare step of announcing subscriber metrics for Amazon Music (inclusive of Prime Music and Music Unlimited). Amazon Music closed 2019 with 55…

Just What Is a Podcast, Anyway?

Blog post by Mark Mulligan

17 Jan 2020

audio

audio strategy

Media

The podcast market – as with all media – is going through dramatic change, stretching the very meaning of what podcasts even are. To understand this fast-changing market, it is important to think…

Quick Take: If We Are Moving from an Attention Economy to a Sentiment Economy, Is Music Still Undervalued?

Blog post by Zach Fuller

19 Dec 2019

music industry

music streaming

post-peak attention

Applying economics to music often invites groans from music fans, but here goes…. The recorded music market is currently worth $18.8 billion dollars a year, and thanks to streaming that number is growing.…

How Will Finance’s Interest in Music Impact the Industry Compared to Big Tech?

Blog post by Zach Fuller

16 Dec 2019

big tech

facebook

facebook music

With Hipgnosis continuing to acquire copyright, coupled with Warner Music Group and Providence Equity’s announcement of Tempo Music Investments, the finance industry’s interest in the recorded music…

Post-Peak Attention and the Case for Micropayments

Blog post by Zach Fuller

9 Dec 2019

Blockchain

Innovation

Media

Success in new business paradigms involves wasting what is abundant to capture what is scarce. The Industrial Revolution did this by taking advantage of technologies that used the finite resource of human…

Music Subscriber Market Shares H1 2019

Blog post by Mark Mulligan

5 Dec 2019

amazon music

Deezer

google

The global streaming market continues to grow at pace. At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end of 2018, while the June 2018 to June…

Streaming Is Finally Beginning to Turn the German Market

Blog post by Zach Fuller

4 Dec 2019

german music market

Germany

streaming

Still the fourth-largest market by revenue after the US, UK and Japan, Germany has been comparatively slow to make the digital transition while remaining a key territory for record labels due to its scale,…

Why the Music Industry Needs Bytedance to Disrupt It

Blog post by Mark Mulligan

18 Nov 2019

Innovation

Music

Back in September 2018 I suggested that Spotify faced a Tencent risk, with the potential of Tencent launching a competitive offering in markets that Spotify is not yet in. This would effectively divide…

Seven Developments in Recorded Music in the 2010s (and the Songs that Defined them)

Blog post by Zach Fuller

6 Nov 2019

cardi b

cultural insight

Drake

Decade retrospectives are almost doomed to fail. Assess the 60s in 1969 and you would have likely overweighed the influence of Grand Funk Railroad compared to The Velvet Underground. When it comes to the…

The Classical Music Market - Streaming's Next Genre?

Blog post by Dara Jegede

19 Jun 2019

classical music

idagio

music subscriptions

When IDAGIO commissioned MIDiA to explore the classical music audience globally, we were excited to validate the hypothesis that a classical music resurgence was possible in today’s on-demand music streaming…

Quick Take: Spotify, Stories and Music – the Social Media Divide

Blog post by Zach Fuller

16 May 2019

instagram

social media

Spotify

The story of a song’s creation is one of the great mysteries of music. Regularly are we regaled with anecdotes of a song emerging fully formed in a 15-minute flurry of creative genius. However, while…

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