Blog: Music - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Hold or twist? The music industry’s innovation dilemma

Cover image for Hold or twist? The music industry’s innovation dilemma
Mark Mulligan
Innovation
Streaming
streaming growth
As Clayton Christensen identified in The Innovator’s Dilemma, there are two types of innovation: sustaining innovation and disruptive innovation. Sustaining innovation is what companies do to enhance existing business models, while disruptive innovation is typically driven by new entrants – insurgents looking to make markets by turning established ones upside down.
min read
Read more …

State of the independent music economy: Fragmentation AND consolidation

Mark Mulligan
market shares
label market shares
Independent labels
MIDiA is excited to announce our latest report “ State of the independent music economy: Fragmentation AND consolidation”. It represents the most extensive piece of research we have ever done. Through a combination of our annual Independent Label and Distributor Survey and an exhaustive (and exhausting) programme of desk research, MIDiA collected company level revenue data totalling $10.
min read
Read more …

How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Cover image for How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030
Tatiana Cirisano
music merchandise
monetising fandom
Superfans
Over the weekend, Billie Eilish launched a pop-up merchandise shop in SoHo, New York, where fans could choose from items like a $20 pair of shoelaces, $30 belt, $30 necktie, and $60 necklace. Partnered with American Express , the experience, which previously opened in Tokyo, also included a photobooth, hangout area, and larger-than-life statue of Eilish’s “blohsh” mascot.
min read
Read more …

Brazil climbs the global top 10: a new era for the music market

Cover image for Brazil climbs the global top 10: a new era for the music market
Leo Morel
brazil music market
LATAM
Music streaming
In recent years, Brazil’s music market has transformed, echoing the nation’s broader economic and cultural dynamics. After facing a severe economic crisis that began in 2017, Brazil is now experiencing a resurgence which has propelled it to the ninth largest global economy, according to the International Monetary Fund , overtaking nations like Canada, Spain, and Mexico.
min read
Read more …

Brasil ingressa no top 10 global: uma nova era para o mercado brasileiro de música

Cover image for Brasil ingressa no top 10 global: uma nova era para o mercado brasileiro de música
Leo Morel
brazil music market
LATAM
Music streaming
O mercado musical brasileiro se desenvolveu significativamente nos últimos anos em decorrência de uma ampla dinâmica econômica, cultural e tecnológica no país. Depois de enfrentar uma grave crise econômica que começou em 2017, o Brasil agora está retornando ao crescimento, com um produto interno bruto de US$2,13 trilhões em 2023, de acordo com o Fundo Monetário Internacional .
min read
Read more …

Will more artists release full songs to social media in 2025?

Cover image for Will more artists release full songs to social media in 2025?
Tatiana Cirisano
Social media
TikTok
Music streaming
It is now a standard part of most music rollouts to release a clip of the song on social video platforms before it hits streaming. This makes sense when you think of social media as a marketing tool. But as social video has ascended (and arguably become more about entertainment than connecting socially), apps like TikTok are now quasi-consumption platforms in their own right.
min read
Read more …

‘Brat’ summer and the dilemmas of going mainstream

Cover image for ‘Brat’ summer and the dilemmas of going mainstream
Tatiana Cirisano
Charli XCX
BRAT summer
music marketing
It has become a rule of thumb that the moment corporate America begins capitalising on a trend, that trend begins to die. Cultural fragmentation has helped niches and scenes flourish, but it has also left large corporations that depend on mainstream products hungry for relevance — and willing to do anything to tap into the zeitgeist, including wringing cultural moments dry.
min read
Read more …

HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?

Cover image for HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?
Tatiana Cirisano
Record labels
music industry
HYBE
HYBE kicked off the month with new leadership and a new plan to bring the Korean entertainment company into its next era of growth. In a letter to shareholders , outgoing CEO Jiwon Park and new chief Jason Jaesang Lee were refreshingly open about HYBE’s past weaknesses as they laid out a plan to prepare for market shifts and bring the “K-pop system” to new genres and regions.
min read
Read more …

The rise of the songwriter ‘brand’

Cover image for The rise of the songwriter ‘brand’
Tatiana Cirisano
songwriters
Music publishing
Social media
If you have been drawn into the particular orbit of pop music that includes Olivia Rodrigo, Chappell Roan, and Sabrina Carpenter, you probably know a thing or two about Dan Nigro. Fans have been joining the dots between Nigro and this cluster of emergent pop artists on social media — not only discovering his credits on hits like Chappell’s “Good Luck, Babe!” and Rodrigo’s “Vampire”, but also clocking that he is in the studio with Reneé Rapp and followed Carpenter on Instagram .
min read
Read more …