Blog: Music - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What HYBE and UMG’s Q3 earnings tell us about superfans

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Olivia Jones

3 Dec 2024

Universal Music Group

“Superfan” has been this year’s buzzword in the music industry. From Universal Music Group (UMG) setting its superfan agenda at the start of the year to Warner Music Group announcing its plans for a superfan platform, much of the Western music industry has shifted its focus to monetising fando...

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It’s social’s stage now: MIDiA’s 2025 predictions webinar

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Mark Mulligan

28 Nov 2024

2025 predictions

One of my favourite parts of the MIDiA year is creating the MIDiA predictions report and webinar. It is always a true team effort, with our team of analysts spending weeks brainstorming ideas, proposing predictions, stress testing those to within an inch of their lives, and then writing the report.

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Content creators are disrupting entertainment’s obsession with rights. What does it mean for music?

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Tatiana Cirisano

21 Nov 2024

Last week, Spotify announced a suite of new monetisation features for video creators. Yes, you read that right — Spotify has expanded not just beyond music, but also beyond audio itself. Although the video offerings are initially geared towards video podcasters, the company has rebranded its Spoti...

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Hold or twist? The music industry’s innovation dilemma

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Mark Mulligan

20 Nov 2024

streaming growth

As Clayton Christensen identified in The Innovator’s Dilemma, there are two types of innovation: sustaining innovation and disruptive innovation. Sustaining innovation is what companies do to enhance existing business models, while disruptive innovation is typically driven by new entrants – insu...

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Q3 streaming trends: Why Spotify’s growth in the Global South matters for the music industry

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Tatiana Cirisano

14 Nov 2024

For much of 2024, music industry discourse centred around Spotify’s content mix. The growing long-tail of artists and songs on the platform is what fueled Universal Music Group’s two-tiered royalty system, and rights holders continue to raise concerns about sharing space with audiobooks and podc...

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Nintendo’s music app underlines its cross-entertainment future

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Rhys Elliott

8 Nov 2024

Business Strategy

Nintendo is at the forefront of the cross-entertainment trend. Alongside console games and hardware, Nintendo’s strategy spans theme parks, Hollywood (including the billion-dollar-grossing Super Mario movie), mobile, toys, merch, and even alarm clocks.

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Two future paths for the vinyl revival

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Tatiana Cirisano

31 Oct 2024

monetising fandom

The vinyl resurgence is among the top music industry narratives of the past few years, especially given the recent focus on monetising fandom. The elephant in the room is the question of how long this resurgence will last.

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State of the independent music economy: Fragmentation AND consolidation

Mark Mulligan

31 Oct 2024

label market shares

Independent labels

MIDiA is excited to announce our latest report “ State of the independent music economy: Fragmentation AND consolidation”. It represents the most extensive piece of research we have ever done. Through a combination of our annual Independent Label and Distributor Survey and an exhaustive (and ex...

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How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Cover image for How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Tatiana Cirisano

24 Oct 2024

music merchandise

monetising fandom

Over the weekend, Billie Eilish launched a pop-up merchandise shop in SoHo, New York, where fans could choose from items like a $20 pair of shoelaces, $30 belt, $30 necktie, and $60 necklace. Partnered with American Express , the experience, which previously opened in Tokyo, also included a photoboo...

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Brazil climbs the global top 10: a new era for the music market

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Leo Morel

3 Oct 2024

brazil music market

Music streaming

In recent years, Brazil’s music market has transformed, echoing the nation’s broader economic and cultural dynamics. After facing a severe economic crisis that began in 2017, Brazil is now experiencing a resurgence which has propelled it to the ninth largest global economy, according to the Inte...

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Brasil ingressa no top 10 global: uma nova era para o mercado brasileiro de música

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Leo Morel

3 Oct 2024

brazil music market

Music streaming

O mercado musical brasileiro se desenvolveu significativamente nos últimos anos em decorrência de uma ampla dinâmica econômica, cultural e tecnológica no país. Depois de enfrentar uma grave crise econômica que começou em 2017, o Brasil agora está retornando ao crescimento, com um produto in...

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Welcome to the post-feature world

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Tatiana Cirisano

26 Sep 2024

artist services

music distribution

During the first two decades of the 21st century, companies in most industries competed on features and user interface. Snapchat was once the only social app with Stories, and the iPhone used to sit alongside the Motorola Razr and T-Mobile Sidekick.

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Music creator economy: recalibration

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Mark Mulligan

26 Sep 2024

Creator economy

Music creator tools

The music creator economy has been long in the making but was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. As with any bubble, many creator tools companies saw their ensuing surge flatten post-lockdown.

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Will more artists release full songs to social media in 2025?

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Tatiana Cirisano

19 Sep 2024

Music streaming

It is now a standard part of most music rollouts to release a clip of the song on social video platforms before it hits streaming. This makes sense when you think of social media as a marketing tool. But as social video has ascended (and arguably become more about entertainment than connecting socia...

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Q2 2024 music market metrics: bifurcation is here

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Mark Mulligan

19 Sep 2024

Music streaming

There are so many music industry metrics and financial results flying around these days that it can be difficult to keep up with them all. Don’t worry, we’ve got you. MIDiA has just published the first edition of a brand-new report series: quarterly music metrics.

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Streaming’s growth plan in the connection economy

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Kriss Thakrar

18 Sep 2024

Music streaming

Streaming clubs

During Universal’s Capital Markets Day, Universal Music Group (UMG) chairman and CEO Lucian Grainge cited some “fundamental facts” of the music business (per Music Business Worldwide ). These include the promise that “streaming will continue to propel many years of industry growth”.

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‘Brat’ summer and the dilemmas of going mainstream

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Tatiana Cirisano

29 Aug 2024

music marketing

It has become a rule of thumb that the moment corporate America begins capitalising on a trend, that trend begins to die. Cultural fragmentation has helped niches and scenes flourish, but it has also left large corporations that depend on mainstream products hungry for relevance — and willing to d...

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‘Song of the summer’ may be dead, but 2024 was the summer of song

Cover image for ‘Song of the summer’ may be dead, but 2024 was the summer of song

Tatiana Cirisano

22 Aug 2024

fragmented fandom

Music streaming

Over the past few years, MIDiA has often remarked at the lack of a “song of the summer” . There was once a singular undeniable hit each summer, one that everyone could agree on, like ‘One Dance’ was to 2016 or ‘Despacito’ to 2017.

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What Drake got wrong — and right — with 100 Gigs

Cover image for What Drake got wrong — and right — with 100 Gigs

Tatiana Cirisano

15 Aug 2024

fragmented fandom

Bifurcation theory

On August 6th , with no prior announcement, Drake unloaded 100 gigabytes’ worth of content, including songs and video clips, to a personal website and directed fans there via his Instagram burner account.

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Music publishing forecasts: strong growth and more to come

Cover image for Music publishing forecasts: strong growth and more to come

Mark Mulligan

15 Aug 2024

Music publishing

publishing forecasts

Following hot on the heels of our future of songwriting report , MIDiA is pleased to announce the release of our latest music publishing forecasts report . Here are some highlights. Thus far, the 2020s have been a good decade for the music publishing industry.

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