Blog: Business Strategy - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Nintendo’s music app underlines its cross-entertainment future

Cover image for Nintendo’s music app underlines its cross-entertainment future

Rhys Elliott

8 Nov 2024

Business Strategy

Nintendo is at the forefront of the cross-entertainment trend. Alongside console games and hardware, Nintendo’s strategy spans theme parks, Hollywood (including the billion-dollar-grossing Super Mario movie), mobile, toys, merch, and even alarm clocks.

min read

Two years into the AI craze, where does it go next?

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Hanna Kahlert

6 Nov 2024

We are almost two years into the reality of large-language-model (LLM) artificial intelligence. Now, the future of AI is heralding the return of nuclear power: both Google and Microsoft have announced that they are investing in the revival of power plants to satiate the depthless energy needs of their models.

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State of the independent music economy: Fragmentation AND consolidation

Mark Mulligan

31 Oct 2024

label market shares

Independent labels

MIDiA is excited to announce our latest report “ State of the independent music economy: Fragmentation AND consolidation”. It represents the most extensive piece of research we have ever done. Through a combination of our annual Independent Label and Distributor Survey and an exhaustive (and exhausting) programme of desk research, MIDiA collected company level revenue data totalling $10.

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Ofcom, Elon Musk, and the future of the social platform marketplace

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Hanna Kahlert

30 Oct 2024

Social platforms

Earlier this year, riots broke out across the UK, fuelled largely by misinformation and inflammatory discourse on social media. At the time, it was unclear who bore responsibility: did the brunt of the blame fall on certain accounts and creators, or do social platforms need to take a firmer approach to content moderation ? This conversation is not new –CEOs, from Meta’s Mark Zuckerberg to TikTok’s Shou Zi Chew – have sat before Congress numerous times in pursuit of the answer.

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How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Cover image for How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Tatiana Cirisano

24 Oct 2024

music merchandise

monetising fandom

Over the weekend, Billie Eilish launched a pop-up merchandise shop in SoHo, New York, where fans could choose from items like a $20 pair of shoelaces, $30 belt, $30 necktie, and $60 necklace. Partnered with American Express , the experience, which previously opened in Tokyo, also included a photobooth, hangout area, and larger-than-life statue of Eilish’s “blohsh” mascot.

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The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Cover image for The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Hanna Kahlert

15 Oct 2024

There is an inherent tension between tech-enabled accessibility to creation (good), and the ability for that entertainment to become successful (challenging). Music and other entertainment industries typically have one half of this conversation at a time.

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Subscriptions are not the future of podcast monetisation

Cover image for Subscriptions are not the future of podcast monetisation

Rutger Rosenborg

15 Oct 2024

As markets fragment and niches grow, the need for meaningful, high-value exchanges between creators and their followers has never been more pressing. Yet, only a select few creators manage to transform direct subscriptions into a sustainable living wage.

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AI’s creator economy revolution will accelerate if it can join the dots

Cover image for AI’s creator economy revolution will accelerate if it can join the dots

Ben Woods

11 Oct 2024

Creator economy

While generative artificial intelligence (AI) is in its infancy, many people are optimistic about the technology’s potential. Organisations are deploying AI to improve productivity – and creators and general consumers are following suit.

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Beyond the obvious: Building future-focused strategy

Cover image for Beyond the obvious: Building future-focused strategy

Mark Mulligan

11 Oct 2024

Business Strategy

Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm, the latter has had the upper hand, but now, as digital enters a slower growth phase, sustaining innovation is back in favour.

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Horizon's price changes show why consoles are pushing for no discs

Cover image for Horizon's price changes show why consoles are pushing for no discs

Rhys Elliott

10 Oct 2024

PlayStation recently launched a remaster of 2017’s Horizon Zero Dawn forPS5 and PC. As part of a specialpromotion from Sony, anyone who already owns the original Horizon Zero Dawn can paya $10 upgrade fee to access the remaster.

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Brazil climbs the global top 10: a new era for the music market

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Leo Morel

3 Oct 2024

brazil music market

Music streaming

In recent years, Brazil’s music market has transformed, echoing the nation’s broader economic and cultural dynamics. After facing a severe economic crisis that began in 2017, Brazil is now experiencing a resurgence which has propelled it to the ninth largest global economy, according to the International Monetary Fund , overtaking nations like Canada, Spain, and Mexico.

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Brasil ingressa no top 10 global: uma nova era para o mercado brasileiro de música

Cover image for Brasil ingressa no top 10 global: uma nova era para o mercado brasileiro de música

Leo Morel

3 Oct 2024

brazil music market

Music streaming

O mercado musical brasileiro se desenvolveu significativamente nos últimos anos em decorrência de uma ampla dinâmica econômica, cultural e tecnológica no país. Depois de enfrentar uma grave crise econômica que começou em 2017, o Brasil agora está retornando ao crescimento, com um produto interno bruto de US$2,13 trilhões em 2023, de acordo com o Fundo Monetário Internacional .

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TikTok’s creator subscriptions point to the future of social platforms

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Hanna Kahlert

1 Oct 2024

It’s been a big week for TikTok. On the heels of shutting down its music streaming service , the platform has announced an expansion of its creator subscription program. In addition to existing LIVE Subscriptions, the paid subscription offering for livestreams, TikTok has announced that creators can now develop paid subscriptions for their followers, allowing them to access exclusive content, perks, and communities where they can engage with each other.

min read

Conference season shows video industry sharpening the focus on interactive content and AI tools

Cover image for Conference season shows video industry sharpening the focus on interactive content and AI tools

Ben Woods

26 Sep 2024

Creator economy

Cutting through the noise during conference season is always a challenge. But it becomes easier when comparing the mood and messaging from the previous year’s event. Sometimes a year is all it takes for companies to dial down the hype and take a more sober view on the latest technology trend.

min read

Three key growth opportunities in a stagnant(ish) games market

Cover image for Three key growth opportunities in a stagnant(ish) games market

Karol Severin

25 Sep 2024

Business Strategy

The global games industry has matured. Growth has slowed and will remain in the low single digits for the remainder of the decade. Inflation and the cost-of-living crisis, combined with a growing number of games competing for consumers’ increasingly limited time, make competing in the games industry more challenging than ever.

min read

In-game cosmetics remain a huge opportunity for brands

Cover image for In-game cosmetics remain a huge opportunity for brands

Rhys Elliott

19 Sep 2024

in-game monetisation

While the games market is facing growth challenges, in-game spending will remain a key pillar for revenue growth. In-game spending generated revenues of $125.7 billion in 2023. In the coming years, that number will grow with a CAGR of +5% to hit $176.

min read

Q2 2024 music market metrics: bifurcation is here

Cover image for Q2 2024 music market metrics: bifurcation is here

Mark Mulligan

19 Sep 2024

Music streaming

There are so many music industry metrics and financial results flying around these days that it can be difficult to keep up with them all. Don’t worry, we’ve got you. MIDiA has just published the first edition of a brand-new report series: quarterly music metrics.

min read

Streaming’s growth plan in the connection economy

Cover image for Streaming’s growth plan in the connection economy

Kriss Thakrar

18 Sep 2024

Music streaming

Streaming clubs

During Universal’s Capital Markets Day, Universal Music Group (UMG) chairman and CEO Lucian Grainge cited some “fundamental facts” of the music business (per Music Business Worldwide ). These include the promise that “streaming will continue to propel many years of industry growth”.

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The price of AI creator tools is on the rise, but will consumers pay for them?

Cover image for The price of AI creator tools is on the rise, but will consumers pay for them?

Ben Woods

12 Sep 2024

Creator economy

AI has provided a significant engagement opportunity for creator companies. It has enabled creative platforms to market a raft of new features to consumers on top of what they already offered, whether that is creator-focused platforms like Canva and Adobe Express or social video platforms such as YouTube and TikTok.

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As Big Tech courts everyone, niche platforms must understand podcast purists

Cover image for As Big Tech courts everyone, niche platforms must understand podcast purists

Rutger Rosenborg

10 Sep 2024

As boundaries fall, borders blur, and digital goods and services are increasingly decoupled from per-unit value, the mass consumer will turn to low-friction applications that do everything and offer everything.

min read

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