Reports: Product Strategy

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Media Company Strategy
How Legacy Format Audiences Can Fund Digital Transition

Zach Fuller

29 Sep 2017

publishing physical books mass media

Media’s well documented struggles of balancing the decline of ad revenue with building digital subscriber bases has resulted in surprising strategic actions by some of its largest entities. As the tech majors take more digital ad revenue form across the digital sphere, publishing, music and online video companies are quietly super-serving legacy ...

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Amazon Music
The Dark Horse Comes Out Of The Shadows

Mark Mulligan

25 Sep 2017

Streaming Streaming Music Music Subscriptions

Back in the days when online music meant online CD sales, Amazon was the king. Then, along came Apple with iTunes music store and Amazon saw the throne snatched from its hands. No sooner had Apple started to enjoy its reign that Spotify came along to usurp the throne.

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Voice Control
Market Strategy for the Next Major Hardware Paradigm

Zach Fuller

26 May 2017

Apple Marketing Amazon

Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence, to quietly become a potential paradigm shift in the computer interface.

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Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

Tim Mulligan

23 Mar 2017

Apple YouTube Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are busy focusing on higher ARPU users and demanding more rights from networks but with tightening budgets.

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Paid Versus Free
Monetisation In The Post-Sales World

Zach Fuller

24 Feb 2017

Apple Apple Spotify

As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video, publishing and gaming. In one corner, freemium has been accused of devaluing content as a product, yet it is also credited with driving higher revenu...

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Live Entertainment
Measuring Music's Place

Mark Mulligan

24 Feb 2017

Streaming Music Spotify live music

The live music industry has always had a slightly incongruous relationship with its recorded music industry cousin. Often having to tolerate the record labels’ business being called ‘the music industry’ and equally often, finding itself at the focus of consumer discontent over ticketing practices.

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Streaming Music Pricing
Inelastic Stretching

Mark Mulligan

1 Feb 2017

Streaming Streaming Music streaming subscriptions

Pricing has long been an issue for streaming music subscriptions, with the $9.99 price point having the double challenge of reducing the spending of the most valuable music buyers and being higher than the average spend of most music buyers. Streaming services have worked around the issue with a combination of telco music bundles and aggressive pri...

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Overcoming VR Adoption Hurdles

Zach Fuller

16 Jan 2017

Streaming Radio Paid Content

When it comes to disruptive technology, emerging formats such as Virtual Reality have been here before. The part about innovation that can so often omitted by uplifting TED lectures is that whilst these technologies present incredible opportunities, amongst the hype and excitement are often serious debates on how differently various contributors wi...

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Facebook The Media Company
If It Looks Like A Duck

Mark Mulligan

21 Dec 2016

Paid Content Facebook Content strategy

Facebook beat financial analyst estimates with its Q3 2016 earnings but announced that ad revenues would likely slow in 2017, due to the digital ad market feeling the pinch of advertiser budgets, which are lagging behind the shift in user behaviour. Facebook’s stock fell by 7% but Plan B is already in motion: to become a media company.

Facebook Messenger User Profile
Streaming Savvy Mainstream Messaging App Users

Karol Severin

7 Dec 2016

Facebook messenger Mobile messaging Messaging apps

Facebook Messenger has caught up with WhatsApp, boasting more than 1 billion Monthly Active Users (MAUs). Along with WhatsApp and Instagram, Messenger is part of Facebook’s bet on the future of audiences as they migrate away from social networks. Facebook’s messaging apps are the company’s gateway to owning as much as possible of consumers’...

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Next Generation Apps
The Rise Of Mobile Life Ecosystems

Karol Severin

30 Nov 2016

app economy next generation apps mobile life ecosystems

The world of mobile is undergoing a seismic shift. It used to be that the smartphone platform world was largely understood in terms of a couple of big operating systems (iOS and Android) and their respective app stores. But now a succession of apps have emerged as platforms that exist both within and across OS boundaries.

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Virtual Reality
The Content Conundrum

Tim Mulligan

22 Aug 2016

scripted drama VR virtual reality

At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured the launch of Fox Studio’s The Martian Experience, their second VR project in conjunction with a major big screen production.

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The Steady Demise Of The CD Buyer
How The Music Industry Is Sleepwalking Into A Revenue Collapse

Mark Mulligan

26 Feb 2016

cd revenue cd buyers Music buyers

The CD was the catalyst for the record labels’ apogee but now resembles a product strategy time bomb ticking away. With all the momentum of streaming it is tempting to discount CD buyers as an inconvenient legacy of the physical era, a format anomaly that will soon pass.

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Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

Tim Mulligan

21 Jan 2016

YouTube Twitter music video

The music video has undergone a major transformation since its original conceptualisation in the 1970s and commercialisation in the 1980s. Originally a tool to drive sales, MTV transformed it into a product in its own right and then YouTube did the same thing for the digital era.

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The TV App Revolution
Authenticated Channel Apps And TVE Strategy

Tim Mulligan

4 Dec 2015

apps cord nevers SVOD

Pay-TV is under assault from a pincer movement, on the one hand losing subscribers to cord cutting and on the other growth slowing due to cord-nevers (Digital Natives with no interest in subscribing to traditional pay-TV). Netflix, Amazon, Hulu and others welcome these consumers with open arms.

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Push Notifications
Vendor Landscape And Best Practices

Karol Severin

25 Nov 2015

app marketing notifications push notifications

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications, but rather how to maximise their benefits while mitigating the risk of alienating users.

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Short Form Video Growth
The Rise Of Social Video

Tim Mulligan

16 Nov 2015

YouTube Online video Facebook

Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is more successful in terms of brand recognition and video views than it has ever been, it now faces real competition from video newcomers Facebook and Snapchat.

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App Whales And Minnows
Segmenting Mobile App Buyers

Karol Severin

23 Sep 2015

ARPU mobile app economy app buyers

Despite being small in number, app buyers are the bread and butter of the current mobile app economy, accounting for the majority of global app revenue. But their behaviour is too often simply benchmarked against that of free app users. However, it is not a binary equation.

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Connected Home Audio Forecasts, 2015 to 2020
The Reinvention Of Hi-Fi

Mark Mulligan

25 Aug 2015

Streaming Music Home audio connected home audio

While the home hi-fi market was fading into irrelevance Sonos quietly set about reimagining the whole concept of in-home audio. Now connected home audio is coming of age, with Sonos the dominant player in the multi-room audio segment. Consequently incumbents of all shapes and sizes are rising themselves from their slumbers and entering the market i...

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The Mainstreaming Of SVOD
How Apple Can Make Video Subscriptions Ready For Primetime

Tim Mulligan

13 Aug 2015

Apple traditional tv companies tv networks

The digital revolution has created an increasingly fragmented TV landscape. Traditional Pay TV still clings to its old business model whilst Netflix and Amazon hammer on its door, wooing audiences and tempting both cord cutters and cord nevers with its headline grabbing content budgets and original commissioning.

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