Reports: Product Strategy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Burnishing the back catalogue Retention in an inflationary era

The great monetisation reset New ways to monetise streaming video audiences

Bridging the creator gap Monetising social video’s micro-communities

US millennial snapshot A looming generational blind spot

Music’s Instagram moment The social music creation revolution

Watch parties Rebooting the watercooler moment

Stream, interact, repeat Why SVOD needs a social engagement revolution

Esports bundle Available for a limited time

From video hardware to entertainment hardware The gamer opportunity for smart TVs

Streaming’s next growth phase The necessity of differentiation

Friction TV Addressing the user experience disconnect in streaming TV

Hybrid shock How ads will change SVOD

Music IP as video content Why music fandom is strategically important for D2C

Music creator survey, Q4 2021 Redefining success

Video discovery The new streaming battleground

Karaoke app user deep dive