Reports: Product Strategy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Paid Versus Free Monetisation In The Post-Sales World

Live Entertainment Measuring Music's Place

Streaming Music Pricing Inelastic Stretching

Overcoming VR Adoption Hurdles

Facebook The Media Company If It Looks Like A Duck

Facebook Messenger User Profile Streaming Savvy Mainstream Messaging App Users

Next Generation Apps The Rise Of Mobile Life Ecosystems

Virtual Reality The Content Conundrum

The Steady Demise Of The CD Buyer How The Music Industry Is Sleepwalking Into A Revenue Collapse

Next Steps For Music Video How Music Videos Miss Much Of The YouTube Opportunity

The TV App Revolution Authenticated Channel Apps And TVE Strategy

Push Notifications Vendor Landscape And Best Practices

Short Form Video Growth The Rise Of Social Video

App Whales And Minnows Segmenting Mobile App Buyers

Connected Home Audio Forecasts, 2015 to 2020 The Reinvention Of Hi-Fi

The Mainstreaming Of SVOD How Apple Can Make Video Subscriptions Ready For Primetime