Reports: Product Strategy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

From social media to creator tools The evolution of UGC

Music creator tools forecast Moving towards a hybrid future

Creator hubs Creator tools’ next growth driver

Addressable creator markets An opportunity with many layers

MIDiA Research video streaming subscription forecasts 2021-2027 Margins eclipse reach as developed markets dominate revenue growth

Games subscriptions Early market leaders and consumer profiles emerge

Live streamed concert demand Ready for prime time

Podcast audiences Competing for attention

In-game spending Cross-entertainment product strategy

Creator culture The song becomes the feed

Music Product Strategy Re-boot Time to Monetise Fandom, Not Access

Virtual Concerts A New Video Format

Next-Generation Consoles PS5 Starts in Pole Position

Creator Tools The Music Industry’s New Top of Funnel

Podcasts Q2 2020 Spotify Takes an Early Lead

Recovery Economics Bounce Forward not Back - Slides