Reports: Business Strategy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The Outlook for Music Catalogue Streaming Changes Everything

Tech Majors Market Shares Q1 2018 Advertising and Subscriptions Power Growth

Tencent Tech Investment Pursuing Aggressive Growth in the West

Global Music Distribution A Buyer’s Market

Spotify Q1 2018 Earnings Steady Course But Is It Enough?

Tencent Has Outgrown China Now Comes The Next Phase of Growth

Recorded Music Market 2017 Streaming Accelerating Growth

Discovery and Measurement Challenges For Content Producers In The SVOD Era

Spotify by the Numbers Trials, Churn and Margin

Most Streamed Versus All Time Sellers The Internationalisation Myth

Snap Inc Q4 Quarterly Results Much Improved Yet Still Fundamentally Challenged

The Sports Rights Bubble Reaching The Tipping Point

UK Ad Trends 2017 Digital Goes Mainstream As TV Declines

Streaming Peaks What Playlist And Binge-Watching Trends Signify For Streaming

Snap Inc Q3 2017 Increasing Costs Overshadow Progress

MIDiA Research Predictions 2018 Post-Peak Economics