Cultural Trends blog by MIDiA Research

Blog: Cultural Trends

How (and why) Billie Eilish won Glastonbury

Blog post by Mark Mulligan

6 Jul 2022

Glastonbury returned to great fanfare after the pandemic-enforced break, which meant it was the first one since 2019. The music world has changed a lot since then, with streaming getting bigger than ever...

Music streaming is failing to foster cultural moments – but it does not have to

Blog post by Hanna Kahlert

29 Jun 2022

streaming

heat waves

glastonbury

Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be...

Can Gamescom retain its appeal going forward?

Blog post by Karol Severin

23 Jun 2022

gamescom

games industry

conference

I remember attending my first Gamescom as an analyst in 2017 . The sheer excitement as gaming was eating the world whole, and before brands and just about everybody else woke up to gaming as a mainstream...

The Kate Bush resurgence shows that music consumption has no time stamp

Blog post by Keith Jopling

13 Jun 2022

Strategy

Spotify

streaming

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song,...

TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Blog post by Hanna Kahlert

1 Jun 2022

TikTok

clear mode

distraction

The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already...

The creator economy goes beyond UGC

Blog post by Hanna Kahlert

11 May 2022

Media and Marketing

Audience Insight

Cultural Trends

We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win...

When will a better future arrive for women in music?

Blog post by Srishti Das

4 May 2022

women in music

diversity and inclusion

gender diversity

Last year, MIDiA Research, together with TuneCore and Believe, launched BE THE CHANGE: Women making music to highlight the barriers faced by minority creators and executives alike. We have now published...

Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Blog post by Ashleigh Millar

28 Apr 2022

TikTok

instagram

snapchat

‘Genuineness’ is trending on TikTok at the moment. Influencer celebrities have risen to fame because of their transparency and relatability, from the likes of Brittany Broski sharing candid, unfiltered...

The Covid entertainment boom is over

Blog post by Hanna Kahlert

27 Apr 2022

entertainment

covid

boom

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse

Blog post by Hanna Kahlert

13 Apr 2022

Fake artists are what happens when fandom dies

Blog post by Mark Mulligan

7 Apr 2022

Music

Cultural Trends

The topic of ‘fake artists’ refuses to go away . For those who have been on Mars for the last couple of years, fake artists refer to artists who release under a streaming pen name but do not build...

From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Blog post by Hanna Kahlert

30 Mar 2022

meme

cake

netflix

This years’ Oscars were overshadowed by the onstage physical altercation between Will Smith and Chris Rock, with any news of historical awards (Jane Campion was the third woman in history to take home...

The metaverse hype will need to account for screen fatigue in an increasingly digital world

Blog post by Hanna Kahlert

24 Mar 2022

Media and Marketing

Cultural Trends

metaverse

The last two years have completely reoriented the dynamic between digital-first and in-person life. Digital entertainment has boomed under successive lockdowns, streaming has dominated consumption formats,...

Why Dolly Parton may want to wait before selling her catalogue

Blog post by Mark Mulligan

10 Mar 2022

Music

Cultural Trends

In a recent interview with the BBC, Dolly Parton said that she is considering selling her publishing catalogue, stating that she would simply launch a new publishing company and start all over again. On...

“Creativity has no genre”: What it takes to make it in music

Blog post by Hanna Kahlert

8 Mar 2022

women in music

international womens day

music industry

The last few years have brought huge shifts in the music industry, from the rise of streaming to the prominence of readily-available creator tools. They have also brought cultural changes in music and...

Epic Games, Bandcamp, and fandom for the ‘me’ generation

Blog post by Mark Mulligan

3 Mar 2022

Music

Games

Cultural Trends

Honestly, it has been a struggle to find the inspiration to write a blog post about the music industry, considering what is going on in the world at the moment. But along came this story, which is eye...

Social media has become the default news platform for digital natives (for better and / or worse)

Blog post by Hanna Kahlert

2 Mar 2022

social media

TikTok

digital native

The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense, markets are volatile , and no one knows what will come next. However, as news...

The Oscars in 2022 – Attempting to hold the line against digital disruption

Blog post by Tim Mulligan

1 Mar 2022

Online video

Oscars

Film

The 94thAcademy Awards are only 26 days away, and the long-established hype machine for promoting the Oscars, as they are popularly known, is well underway. Arguably, as the first Oscars post-pandemic...

If Web3 is so forward-thinking, why is it so male dominated?

Blog post by Tatiana Cirisano

28 Feb 2022

diversity

women in music

gender equality

Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents...

BE THE CHANGE: Measuring the music industry’s inclusivity and diversity issue

Blog post by Srishti Das

17 Feb 2022

women in music

women making music

Music

Last year, MIDiA Research along with TuneCore and Believe conducted a study BE THE CHANGE: Women making music . The study was based on the experiences of female creators and the hurdles that they face...

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