Blog: Cultural trends - Page 10

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Games - Day 2: Beyond gaming to cross-entertainment partnerships

Cover image for Games - Day 2: Beyond gaming to cross-entertainment partnerships
Dara Jegede
fandom insight
Gaming
Games
Building on the discussions from Day 1, Day 2 looks at opportunities in cross-entertainment partnerships and in-game spending. In-game spending increased in 2020 as gaming’s cultural importance grew to become an ideal destination for young consumers to define and express their digital personas during a time of limited social interaction, highlighting the commercial opportunity for games companies to serve the image and sense of belonging needs of consumers via virtual goods and services in games environments and beyond.
min read
Read more …

Why Roblox is well set to withstand the COVID bounce effect

Cover image for Why Roblox is well set to withstand the COVID bounce effect
Karol Severin
Roblox
lean-in consumption
dyi
Roblox has launched an initial public offering (IPO) this week. Timing-wise, the twice-delayed IPO aligns with the world getting closer to opening up, and out-of-home competitive pressures returning. This invites questions around how much of the current valuation is aided by a temporary, artificial COVID-related boost, as opposed to fundamental trends which will drive growth for Roblox during the ‘new normal’.
min read
Read more …

Clubhouse session: Is attention killing culture?

Cover image for Clubhouse session: Is attention killing culture?
Mark Mulligan
Media and Marketing
Cultural trends
Join myself, Hanna Kahlert and Karol Severin Thursday 25that 5pm GMT / noon EST / 9am PT on Clubhouse for discussion of the Attention Economy’s second order effects on culture and creativity. In this session we will be exploring how the focus on capturing audiences’ time and attention at all costs is resulting in a dumbing down of culture and a predominance of caution over bravery.
min read
Read more …

Three trends that will shape the rest of 2021, and beyond

Cover image for Three trends that will shape the rest of 2021, and beyond
Mark Mulligan
the immersive web
entertainment internets
Insurgents
Late last year, MIDiA published its latest predictions report (clients can read the entire report here). The central theme was the Immersive Web, which we summarised as follows: “The immersive web is characterised by environments in which we do not simply conduct extensions of in-real-life activity (e-commerce, video calls) but ones that create behaviours and relationships that only, and can only, exist within these environments.
min read
Read more …

Netflix as blockbuster behemoth?

Cover image for Netflix as blockbuster behemoth?
Tim Mulligan
Netflix
Netflix Q4 Results
SVOD
Today Netflix announces its Q4 2020 results. Widely recognised as one of the standout business winners of 2020, Netflix avoided any D2C ‘Big Bang ’disruption by seeing its dominant streaming video position enhanced through the 1 5% of additional entertainment time which suddenly became available to consumers during the successive waves of lockdown which were rolled out by governments across the world to fight the COVID-19 pandemic.
min read
Read more …

Is this the beginning of the end for Instagram?

Cover image for Is this the beginning of the end for Instagram?
Hanna Kahlert
Media and Marketing
Cultural trends
It has been a rocky month for social media – and a not-so-promising beginning to a new year. Years of debate have raged over the role of platforms like Facebook and Twitter in the content they host, and the impact it has – ranging from filter bubbles, to “fake news”, to campaigns against minority groups resulting in violence in Myanmar , have all brought to bear the responsibility of becoming mainstream portals to the Internet of Everything.
min read
Read more …