Blog: Cultural trends - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

"The meme made me do it": Why consumption often has nothing to do with what is being consumed

Cover image for "The meme made me do it": Why consumption often has nothing to do with what is being consumed

Hanna Kahlert

7 Sep 2022

The powerhouse cast and director of Don’t Worry Darling gathered for the film’s premier this week in Venice, enjoying a five-minute standing ovation and critically acclaimed reviews. In the words of lead actor Harry Styles himself , “like, it feels like a movie.

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The cost-of-living crisis is here; it just has not hit entertainment yet

Cover image for The cost-of-living crisis is here; it just has not hit entertainment yet

Hanna Kahlert

31 Aug 2022

The attention crunch in the wake of ended lockdowns and resumption of ‘in real life’ (IRL) activities has not been as pronounced as feared. Hints of it have been visible in the drop in Netflix subscriptions in Q1 of this year, which was also attributed to the war in Ukraine and banning of Russian accounts.

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Andrew Tate, the manosphere and social media platform responsibility

Cover image for Andrew Tate, the manosphere and social media platform responsibility

Ashleigh Millar

30 Aug 2022

Millennials among us may remember Hunter Moore, a man that Rolling Stone aptly named “the most hated man on the internet” , and who is now the subject of Netflix’s recent documentary series of the same title.

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This is not a blip

Cover image for This is not a blip

Mark Mulligan

26 Aug 2022

attention recession

recession impact

When change happens it often takes the perspective of looking back years, or even decades, later to appreciate just how meaningful that change was. Other times, it happens so fast that it can be difficult to appreciate its magnitude because people become desensitised to the perpetual torrent of bad news.

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Hate-watching: The rise of contextual consumption

Cover image for Hate-watching: The rise of contextual consumption

Hanna Kahlert

24 Aug 2022

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find and monetise superfans for all that they are worth.

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If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Cover image for If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Hanna Kahlert

19 Aug 2022

Cultural trends

attention recession

When the first season of Stranger Things entered the zeitgeist in 2016, its set, soundtrack, and all-around vibes fit perfectly with the 80’s cultural revival of the time. Americana ‘hipster’ was out, and retro was in; neon clothes took over the streets and House beats dominated the airwaves.

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Re-creating the creator economy

Cover image for Re-creating the creator economy

Mark Mulligan

18 Aug 2022

Creator economy

creator economics

Everyone is a creator! Or so goes the dismissive put down of many a traditional media executive when talking about the creator economy. But regardless of what your perspective on the creator economy might be, there is no denying its meteoric rise.

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Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Cover image for Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Hanna Kahlert

10 Aug 2022

Where have all the NFTs gone? Nine months ago, you could not go twenty minutes in the industry without hearing the term. The concept was intriguing, nebulous – a potential answer to the disquiet of a digital-entertainment industry seeking new clarity on the concepts of ownership and value in a streaming-first market, with audiences prioritising access over ownership.

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Netflix sues Barlow and Bear: is all fair in love and content creation?

Cover image for Netflix sues Barlow and Bear: is all fair in love and content creation?

Ashleigh Millar

4 Aug 2022

Barlow and Bear

TikTok sensations and The Unofficial Bridgerton Musical composers, Abigail Barlow and Emily Bear, are being sued by subscription video on demand (SVOD) giant Netflix, and it raises the question: how far can fan creators go before they infringe intellectual property (IP)? “What if Bridgerton was a musical?” Back when Bridgerton series one was released at the end of 2020, Barlow and Bear took on a project to create a musical surrounding the Bridgerton storyline.

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Are we headed towards subscription fatigue?

Cover image for Are we headed towards subscription fatigue?

Hanna Kahlert

21 Jul 2022

When streaming first made headway in the entertainment world, it shifted the very dynamic of consumption. Ownership became a status symbol of yester-year; access to everything, at all times , was the new value driver.

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Minions versus Lightyear: a tale of two contrasting fandoms

Cover image for Minions versus Lightyear: a tale of two contrasting fandoms

Ashleigh Millar

12 Jul 2022

The new Universal / Illumination film, Minions: The Rise of Gru , has broken records for an Independence Day release to theatres – it grossed $123.1 million over the long weekend, beating the previous record-holder, Transformers: Dark of the Moon , which grossed $115.

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How (and why) Billie Eilish won Glastonbury

Cover image for How (and why) Billie Eilish won Glastonbury

Mark Mulligan

6 Jul 2022

fragmented fandom

Glastonbury returned to great fanfare after the pandemic-enforced break, which meant it was the first one since 2019. The music world has changed a lot since then, with streaming getting bigger than ever and TikTok now established as a cornerstone of the music business.

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Music streaming is failing to foster cultural moments – but it does not have to

Cover image for Music streaming is failing to foster cultural moments – but it does not have to

Hanna Kahlert

29 Jun 2022

Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be sought after by the listener to evoke an expected response – to be uplifted, calmed, or comforted.

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Can Gamescom retain its appeal going forward?

Cover image for Can Gamescom retain its appeal going forward?

Karol Severin

23 Jun 2022

I remember attending my first Gamescom as an analyst in 2017 . The sheer excitement as gaming was eating the world whole, and before brands and just about everybody else woke up to gaming as a mainstream cultural phenomenon.

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The Kate Bush resurgence shows that music consumption has no time stamp

Cover image for The Kate Bush resurgence shows that music consumption has no time stamp

Keith Jopling

13 Jun 2022

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song, ‘Running Up That Hill’ , has been “given a whole new lease of life” thanks to the recent sync on the Netflix series Stranger Things.

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TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Cover image for TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Hanna Kahlert

1 Jun 2022

The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already a distraction from other things? What is left if a ‘distraction free’ mode is activated? Yet it is exactly this paradox of perception that makes the development interesting.

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The creator economy goes beyond UGC

Cover image for The creator economy goes beyond UGC

Hanna Kahlert

11 May 2022

Media and Marketing

Audience Insight

Cultural trends

We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win over too little free time.

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When will a better future arrive for women in music?

Cover image for When will a better future arrive for women in music?

Srishti Das

4 May 2022

diversity and inclusion

gender diversity

Last year, MIDiA Research, together with TuneCore and Believe, launched BE THE CHANGE: Women making music to highlight the barriers faced by minority creators and executives alike. We have now published the second edition of the study that is free to all and can be found here.

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Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Cover image for Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Ashleigh Millar

28 Apr 2022

‘Genuineness’ is trending on TikTok at the moment. Influencer celebrities have risen to fame because of their transparency and relatability, from the likes of Brittany Broski sharing candid, unfiltered content , to Eden Harvey sharing intimate and private moments with her followers to keep them included in every step of her life , both of whom boast millions of followers (6.

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The Covid entertainment boom is over

Cover image for The Covid entertainment boom is over

Hanna Kahlert

27 Apr 2022

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional spend freed up due to the lull in expenditures on the likes of transport and ‘in real life’ (IRL) activities, entertainment prospered in 2020: video consumption grew by 7%, non-music audio by 24%, music streaming by 19%, and games by 30% (source: MIDiA Research Consumer Survey Q4 2020).

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