MIDiA Reports

Esports viewers update
A valuable segment with a (solvable) growth problem

Report by Richard Broadhurst

5 May 2022

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have...

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Report by Hanna Kahlert, Srishti Das and Tatiana Cirisano

5 May 2022

Free Report

Music

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese,...

BE THE CHANGE – Women In Music 2022

Report by Hanna Kahlert, Srishti Das and Tatiana Cirisano

4 May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...

Audio consumption
The entertainment aficionado opportunity

Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

audio

Audience Insight

Streaming platforms are continuing their investment in podcasting despite relatively slow adoption from listeners. Identifying enthusiastic consumer segments will be crucial to accelerating audience growth....

Audio ad opportunity
Niche targeting unlocks attention

Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

audio

Marketing Strategy

advertising

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other...

Consumers as creators
The artist / audience line is blurring

Report by Hanna Kahlert

30 Apr 2022

£3,000.00 excl. VAT

creator tools

Content Creators

creator economy

The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same cultural trend:...

Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Cover image for Digital collectables and NFTs

Report by Tim Mulligan

26 Apr 2022

£3,000.00 excl. VAT

NFTs

Video

Business Strategy

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent...

Music industry earnings 2021
Riding the wave

Cover image for Music industry earnings 2021

Report by Mark Mulligan

24 Apr 2022

£5,000.00 excl. VAT

streaming music

earnings

music earnings

In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies tracked represent more...

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Cover image for Music catalogue acquisition

Report by Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

£5,000.00 excl. VAT

Music

Investment

music streaming

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

AVOD
A market primed for success

Report by Tim Mulligan

24 Mar 2022

£3,000.00 excl. VAT

Video

Business Strategy

The 20,000 foot view The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer...

Profiling the social media footprint of niche entertainment audiences for Web 3

Report by Hanna Kahlert

24 Mar 2022

£3,000.00 excl. VAT

social media

social media following

Media and Marketing

The 20,000 foot view Entertainment audiences are evolving, with digital-first habits – driven by both lockdowns and technology innovations – changing their relationship to the content they consume....

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Report by Karol Severin

21 Mar 2022

£3,000.00 excl. VAT

Games

Audience Insight

gaming

The 20,000 foot view Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on...

Recorded music market 2021
Red letter year

Cover image for Recorded music market 2021

Report by Mark Mulligan

17 Mar 2022

£5,000.00 excl. VAT

Music

recorded music 2021

recorded music

The 20,000 foot view MIDiA suggested in 2020 that 2021 was going to be a strong year for the recorded music market. Indeed, 2021 turned out to be the fastest-growing year in living memory, with growth...

Games companies’ video opportunity
From marketing to monetisation

Cover image for Games companies’ video opportunity

Report by Karol Severin

16 Mar 2022

Free Report

Games

gaming

gaming culture

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

Cultural trends of 2022
A year of inflection points

Report by Hanna Kahlert

28 Feb 2022

£3,000.00 excl. VAT

Media and Marketing

Digital-first life is now a bygone fact, from remote working to streaming as the default mode of entertainment consumption. Social media has evolved from its role as a personalised update feed, to a world...

Music consumer survey, Q3 2021
A new generation leans forward

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Report by Tatiana Cirisano

28 Feb 2022

£3,000.00 excl. VAT

Creaudio

audio audiences

audio consumers

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which...

Audio audiences
Steady change

Report by Mark Mulligan, Tatiana Cirisano and Annie Langston

28 Feb 2022

£3,000.00 excl. VAT

Creaudio

audio audiences

audio consumers

This report is the first preview of our new research vertical for Audio, to be formally launched later this year. Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix...

From marketing to monetisation
The games video opportunity for games companies

Cover image for From marketing to monetisation

Report by Karol Severin

22 Feb 2022

£3,000.00 excl. VAT

Games-related video consumption is now as big as established TV and video genres. Despite games companies providing the fuel for the games video sector (i.e., games experiences, processed into content...

Music creators
Slicing the funnel

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

18 Feb 2022

£5,000.00 excl. VAT

Music

Streaming enabled the rise of the independent artist and then the rise of the music creator. The promise of the long tail finally appeared to be realised. But the pandemic’s disruption of live music...

TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Cover image for TV internationalisation 2.0

Report by Tim Mulligan

11 Feb 2022

£3,000.00 excl. VAT

Squid Game

globalisation 2.0

TV hits

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit...