MIDiA Reports

State of the Podcast Nation

Report by Mark Mulligan

23 Jul 2019

The 20,000 Foot View: Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now,…

Artist Fandom
The Artist Marketing Playbook Needs Rewriting

Report by Mark Mulligan

19 Jul 2019

artist fandom

artists

artist fans

The 20,000 Foot View: The whole essence of fandom is being turned upside down. An emerging crop of streaming native artists is finding its audience in a much more targeted and efficient way than via…

Independent Artists
The Music Industry Rewritten

Report by Mark Mulligan

12 Jul 2019

independent artists

DIY artists

artists

The 20,000 Foot View: The rise of independent artists is one of the most important changes to happen to the modern recorded music business. While traditional label models still dominate, ever more artists…

Sports and the Tech Majors
A Competitive Partnership

Cover image for Sports and the Tech Majors

Report by Alistair Taylor

5 Jul 2019

The 20,000 Foot View: The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand…

The Games Streaming Subscription Revolution
Meet the Players

Cover image for The Games Streaming Subscription Revolution

Report by Karol Severin

26 Jun 2019

games streaming

streaming

games subscriptions

The 20,000 Foot View: Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech…

State of the Music Publishing Nation

Report by Mark Mulligan and Zach Fuller

20 Jun 2019

Armonia

BMAT

Dataclef

The 20,000 Foot View: This report, a first from MIDiA dedicated to the music publishing space, addresses the most important trends in the industry. With 2018 seeing revenues continue their accelerated…

2019-2021 | Emerging New Metrics for Sports Streaming Success

Report by Alistair Taylor

14 Jun 2019

licensing

rights acquisition

bidding

The 20,000 Foot View: The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand…

The Classical Music Market
Streaming's Next Genre?

Cover image for The Classical Music Market

Report by Keith Jopling, Mark Mulligan and Zach Fuller

12 Jun 2019

Free Report

About this research This study was put together by MIDiA research from an online consumer survey of 8,000 adult music consumers across eight markets: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico…

Direct to Consumer
Video’s Big Bang Moment

Report by Tim Mulligan

7 Jun 2019

DTC

direct-to-consumer

streaming

The 20,000 Foot View: 2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer…

Spotify Q1 2019 Earnings

Report by Mark Mulligan

31 May 2019

Spotify

Spotify Q1

Spotify q1 19 earnings

The 20,000 Foot View: Q1 2019 was a quarter of milestones for Spotify, hitting 100 million subscribers, launching in India and becoming a podcast company. However, it was also a quarter in which a number…

Truth and Trust in the Era of Fake News

Report by Mark Mulligan

30 May 2019

news

digital news

online news

The 20,000 Foot View: The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’…

State of the Streaming Nation 3.0
Multi-Paced Growth

Cover image for State of the Streaming Nation 3.0

Report by Mark Mulligan

28 May 2019

streaming

music streaming

subscriptions

The 20,000 Foot View: 2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as…

Sports SVOD Services Deep Dive

Report by Alistair Taylor

23 May 2019

Sports-centric

streaming services

subscription video on demand

The 20,000 Foot View: Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD…

Music Marketing
Niche is the New Mainstream

Report by Mark Mulligan

20 May 2019

music marketing

Marketing

music marketing strategy

The 20,000 Foot View: Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural…

US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

Cover image for US Cord Cutting Full Year 2018

Report by Tim Mulligan

24 Apr 2019

cord cutting

cord shaving

Pay-TV

The 20,000 Foot View: Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated…

One Billion-Plus YouTube Music Videos
Latin Takeover

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Report by Mark Mulligan

17 Apr 2019

YouTube

Vevo

youtube music

The 20,000 Foot View: While rightsholders and YouTube fought a bitter war of words around Article 13 in 2018, the platform further underscored its importance for creating global superstars. With…

Profiling the Live Music Consumer
How Streaming Behaviours are Changing the Face of the Live Music Business

Cover image for Profiling the Live Music Consumer

Report by Zach Fuller

12 Apr 2019

The 20,000 Foot View: Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled…

El mercado latinoamericano de transmisión de música
YouTube y Spotify se consolidan

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Report by Leo Morel

4 Apr 2019

South America

Latin America

central America

Una imagen a 20.000 pies: Latinoamérica se ha convertido rápidamente en uno de los más importantes mercados de transmisión de música, debido a la acelerada adopción de los consumidores, creciente…

Music Sync Market Assessment
A Market Ripe for Change

Cover image for Music Sync Market Assessment

Report by Mark Mulligan, Zach Fuller and Keith Jopling

3 Apr 2019

music sync

music synchronization

music synchronisation

The 20,000 Foot View: The music sync market has long been a source of high margin income for rightsholders as well as a means for helping break artists, with a well-placed, successful sync having…

Youtube e Spotify tomam conta do mercado latino-americano de streaming de música

Report by Leo Morel

2 Apr 2019

South America

Latin America

central America

Visão Geral: A América Latina tornou-se um dos mais importantes mercados de streaming de música devido a fatores como a acelerada adoção por parte do consumidor, a crescente proliferação de smartphones,…