Snap Inc Reports from MIDiA Research

Post-Pandemic Programming
Surviving and Thriving in the Recession

Cover image for Post-Pandemic Programming

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

September 2020

Apple

live

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies....

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Mark Mulligan

December 2019

Spotify

Marketing

Amazon

Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to reach. They are consuming...

Netflix After Q2 2019
Post-Peak or Strategic Reset?

Karol Severin, Tim Mulligan and Amanda Stears

July 2019

Free Report

Streaming

Streaming video

Apple TV

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market...

Quarterly Digital Content Trends Q4 2018

Tim Mulligan

January 2019

Spotify

YouTube

Deezer

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour...

Quarterly Digital Content Trends: Q3 2018

Zach Fuller

December 2018

Apple

Spotify

Amazon

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada, Mexico, Brazil, Japan, Germany Sweden and Australia. The report explores...

MIDiA Research Predictions 2019

Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2018

Apple

Spotify

YouTube

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies...

Marketing to Streaming Subscribers
Engaging with Social Stories and Smart Speakers

Cover image for Marketing to Streaming Subscribers

Georgia Meyer

October 2018

Spotify

YouTube

Amazon

The most valuable consumers to advertisers increasingly spend time with digital content that sits behind a paywall. Music and video subscribers are particularly valuable due to the influence they have...

The Paywall Challenge
Locking Away Digital’s Most Valuable Consumers

Georgia Meyer

September 2018

Spotify

YouTube

SoundCloud

Music and video subscribers are the most influential amongst their peer groups and are some of the most valuable segments for advertisers and brands. The fact that they spend an increasing portion of their...

Quarterly Digital Content Trends: Q2 2018

Mark Mulligan

September 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Quarterly Digital Content Trends: Q1 2018

Mark Mulligan

June 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Tencent Tech Investment
Pursuing Aggressive Growth in the West

Alistair Taylor

May 2018

Streaming

Spotify

revenue

Tencent, currently the fifth most valuable public company in the world, saw income from ‘other gains’ increase in Q4 2017 by 800% on Q4 2016 figures, going $149.6 million to $1.2 billion. These other...

Snap Inc Q4 Quarterly Results
Much Improved Yet Still Fundamentally Challenged

Cover image for Snap Inc Q4 Quarterly Results

Tim Mulligan

February 2018

Facebook

Twitter

Snapchat

Snap Inc’s Q4 results bookend the company’s dramatic first year of being a publicly listed company. 2017 was the year Snap has had to effectively admit that its rebranding as “a camera company”...

Quarterly Digital Content Trends: Q4 2017

Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Snap Inc Q3 2017
Increasing Costs Overshadow Progress

December 2017

reporting

Snapchat

Snap Inc

Snap’s public performance has been turbulent and its stock price has been on a downward trajectory during its debut year under the forensic scrutiny of Wall Street. Share prices fell from $17 during...

Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

The Emerging Video Content Bubble

Tim Mulligan

September 2017

Apple

YouTube

Amazon

Subscription Video On Demand (SVOD) services like Netflix, Amazon and Hulu have spurred a scripted drama renaissance and, in doing, so have trigged a content licensing arms race. Traditional TV networks...

Snap Inc Q2 2017
Diminishing User Growth Dwarfs Revenue Increase

August 2017

Snap Inc

earnings

results

Snap Inc’s release of its second quarter earnings has been met with negative reception from the financial sector, as the company’s Q2 2017 financial results, which was below analyst revenue projections,...

Snap Inc Q1 2017
Declining User Growth Exacerbates Rising Costs

Zach Fuller

May 2017

Amazon

Facebook

viacom

Following the release of its first earnings call since the March IPO, Snapchat creator Snap Inc has seen its stock price drop by 22% to $17.95, its lowest price since going public. The price fall reflects...

Snap Inc Q1 2017
Declining User Growth Exacerbates Rising Costs

Zach Fuller

May 2017

Amazon

Facebook

viacom

Following the release of its first earnings call since the March IPO, Snapchat creator Snap Inc has seen its stock price drop by 22% to $17.95, its lowest price since going public. The price fall reflects...

Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

Cover image for Next Generation Networks

Tim Mulligan

March 2017

Apple

YouTube

Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are...

Reports: Snap Inc