Reports: Online video

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Video consumer monetisation snapshot Q3 2022
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil

Cover image for Video consumer monetisation snapshot Q3 2022
Tim Mulligan
Online video
Audience Insight
video monetisation
This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s Q3 2022 consumer survey, fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.
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MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Cover image for MIDiA Research video subscription forecasts 2023-2030
Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods
Online video
SVOD
Marketing Strategy
This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete region and country-level data, as well as a detailed methodology statement.
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Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video Consumer Snapshot Q2 2021
Tim Mulligan
Streaming
Video
Streaming video
This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled from MIDiA’s Q2 2021 Consumer Survey that was fielded in US, UK, Australia, Canada, Germany, France, Sweden, South Korea and Brazil.
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Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Sci-fi video fan consumer snapshot, Q2 2021
Tim Mulligan
Video
YouTube
Amazon
This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The accompanying dataset includes the demographic breakdown for each segment by age (16-19, 20-24, 25-34, 35-44, 45-54, 55+), by distribution (absolute numbers of consumers), and by penetration (percentage of engagement for each activity).
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MIDiA Research Predictions 2017
The Year Of The Platform

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Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller
Streaming
Streaming Music
Paid Content
As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further ground to AR, bots will become established, while messaging apps add to their dominant position (even though user growth will slow).
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Paid Content Consumer Deep Dive
The Emergence Of A Sophisticated Audience

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Zach Fuller
Subscriptions
Streaming
Online video
In the old world, there were clear demarcations between media types, bordered with proprietary media and playback devices. However, different entertainment forms now exist in more interdependent ecosystems than they did in the analogue era, with all-in-one app stores blurring the boundaries and turning media consumption into an amorphous whole where content types compete directly with each another for both time and money.
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Australia Video Market Country Profile
A Sophisticated Market With Strong Growth To Come

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Tim Mulligan
Australia
Online video
video consumers
Ranked as the 15th richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition. This, combined with its English speaking consumer base, means it is frequently at the vanguard of early video service roll outs by tech companies, such as YouTube Red’s May 2016 launch and Netflix’s launch in March 2015.
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Online Video Vendor Landscape
Key Players in the Online Video Value Chain

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Tim Mulligan
Online video
Messaging apps
online video vendor landscape
2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of incorporating it into their core offerings. Thus the music streaming services have suddenly found themselves needing to pivot into video to remain relevant to Digital Natives.
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Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

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Tim Mulligan
US
UK
Sweden
It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium content, the desire for physical possession has not gone away. A market opportunity exists to provide complementary physical products both as reassurance for older generations and as a unique consumer experience for Digital Natives.
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