The Roaring Sporting 20s India Leads the Way in Innovation and Engagement
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Touted as the home of the next billion online consumers, India’s rapid adoption of digital media services has been driven by the explosion in smartphone adoption over the last few years. While per capita smartphone penetration still significantly lags behind developed markets, India’s billion population means that it now has the second largest global smartphone user base after China. In a sports-obsessed country, much of the attention of this vast mobile audience is now being captured by both established traditional sports and newly emerging digitally-native esports and fantasy leagues. Where India goes, the rest of the world is likely to follow as the imminent D-Day for sports rights changes the dynamics of revenue versus reach. Global sports engagement in the is likely to be heavily shaped by what emerges in the Indian market over the coming years.
Companies and brands mentioned in this report: Airtel, Century Fox, Star India, Disney+, Vivo Indian Premier League, Dream Indian Premier League, Jio, Reliance, IMG, BAARC, Hotstar, Pro Kabaddi League, Disney, Star Sports, Sony Pictures Network, SonyLiv, JioTV, AirtelTV, IMG Reliance, Indian Super League, WWE, English Premier League, Redmi, OPPO, Vivo, Micromax, Reliance Industries, Vodafone, ZeeTV,