Device usage trends across social platform users Drilling into the details
Get full access to this report
Request access to read the full report and assets.
This report presents device usage data as it correlates to social media platforms alongside consumer behaviours, which include ad responsiveness (by platform and device) and content preferences. This data supports insight and strategic decision-making around product development, such as smart TV apps for social platforms. It is tailored for social platform companies and device designers creating product strategies and developing formats for different devices.
Key insights include an overview of Japanese consumers, iPhone versus Android ownership, social video platform audience overlaps and content preferences, and ad responsiveness across device owners.
Key data and insights in this report:
- Electronic entertainment device usage / ownership overview
- iPhone versus Android ownership
- Social platforms user overview
- Social video platform audience overlaps and content preferences
- Overview of Japanese consumers
- Advertisement responsiveness across device owners
Data used:
- MIDiA Research Consumer Survey Q3 2025, US, UK, Australia, Canada, France, Japan, Mexico, n ≥ 7,000.
Already a MIDiA client? Login here
Get full access to this report and assets
If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.
Our client subscriptions include:
- Full access to our extensive report catalogue
- Best in class insights and data
- Direct analyst guidance