Music merchandise and ticket buyer survey Raising the bar
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This report analyses the results of MIDiA’s survey of 1,000 US merch, physical music, and / or ticket buyers conducted in Q3 2025.
To qualify for the survey, respondents had to have purchased at least one of the following in the prior 12 months: concert ticket, music merchandise, physical music. Thus, results reflect this sample – the target audience for fandom products – rather than representing consumers as a whole.
For a glossary of terms, including segment definitions, turn to the end of this report
Key data and insights in this report:
- Consumer preferences amongst music merch, physical merch, and concert tickets buyers
- Purchase drivers, including age, artist discovery, and reasons for buying
- Annual merchandise spend by age and genre
- Where music merch and physical merch buyer mainly purchase merchandise
- Pricing and fandom elasticity
- Expectations of how merch spend will change in next 12 months, and reasons
Data used:
MIDiA Research Music Merchandise Survey Q3 2025, US, n = 1,000.
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