MIDiA Data Point Of The Day: Video Subscribers

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Photo of Mark Mulligan
by Mark Mulligan

oct3-videoOnline video appeals equally across the gender divide and this is reflected in the percentage of female subscribers to video services.  This contrast s sharply with music subscriptions where the majority of subscribers are male.

Subscription video services further their appeal to specific audiences through segmented programming. Analysis of key deomographic viewer data such as gender enables the effective commissioning rather than having to try to appeal to all people all the time in the way broadcast TV often has to do.

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