Blog: SoundCloud - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How Soundcloud Could Transform Deezer’s Market Narrative

Mark Mulligan

4 Jul 2017

Access Industries

Apple Music

Artist discovery

News has emerged of Deezer being a potential buyer of troubled Soundcloud. This follows on from Spotify’s prolonged but ultimately abortive courting last year . Soundcloud was once a streaming powerhouse, with 175 million Monthly Active Users reported in October 2014.

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Announcing MIDiA’s State Of The Streaming Nation 2 Report

Mark Mulligan

5 Jun 2017

7Digital

Alibaba

Amazon

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming excl...

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Who’s Leading The Streaming Music Pack?

Mark Mulligan

25 May 2017

Apple Music

Deezer

Google Play Music All Access

At MIDiA Research we are currently in the final stages of producing the update to our annual landmark report: The State Of The Streaming Nation, a report which compiles every streaming market data point you could possibly need.

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Quick Take: Soundcloud Go Take 2

Mark Mulligan

1 Mar 2017

Major labels

Music Subscriptions

SoundCloud

Soundcloud Go, Soundcloud’s initial foray into the world of premium subscriptions was never the best of fits for the Berlin based streaming upstart. Soundcloud has achieved something few others have in streaming: it has carved out a unique proposition, user base and catalogue.

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How Spotify Can Become A Next Generation “Label”

Mark Mulligan

21 Oct 2016

Access Industries

Amazon

Apple

One of the themes my MIDiA colleague Tim Mulligan (the name’s no coincidence, he’s my brother too!) has been developing over in our online video research is that of next generation TV operators. With the traditional pay-TV model buckling under the pressure of countless streaming subscriptions se...

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Music Messaging Apps: Music Consumption Will Never Quite Be The Same Again

Mark Mulligan

17 Oct 2016

dubsmash

Flipagram

Flippy

Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly and Dubsmash have catalyzed entirely new ways for young music fans to engage with music, blurring the lines between cr...

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Spotify, Pandora And YouTube: In Search Of The Real Value Of Free

Mark Mulligan

20 Jun 2016

David Touve

Freemium

per stream rates

The music industry remains in a fix over free. The freemium wars in late 2014 almost saw the freemium tier of Spotify turned off in the face of pressure from Apple’s Jimmy Iovine. The majors eventually decided to stick with freemium but the free music wound continues to fester, with YouTube the ne...

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Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Mark Mulligan

16 Jun 2016

Amazon

Apple Music

Music streaming

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again, for different reasons) there is much more to the streaming market than these three.

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MIDiA Chart Of The Week: Music Discovery

Mark Mulligan

30 Nov 2015

Chart Of The Week

Discovery

free Streaming

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube views driving discovery which then led to sales.

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Sonos, Google And The Outlook For Connected Home Audio

Mark Mulligan

29 Sep 2015

chromecast

Chromecast Audio

connected home audio

There were two big announcements today in the connected home audio space. Sonos announced its new flagship Play5 speaker while Google launched its Chromecast audio , a streaming audio dongle that plugs into the audio jack input on analogue hi-fis (as long as they have such an input).

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