Blog: Media - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Global Rise of Brand-Agnosticism

Hanna Kahlert

20 Aug 2019

Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today still retain loyal ties to brands and behaviours from their respective pasts.

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CBS, Viacom and Media Mergers: Is It Different This Time?

Zach Fuller

15 Aug 2019

Media mergers have a storied history, and one that is often not too positive. Whether it is Time Warner or AOL, talk of synergies often fades when confronted with consumer appetite – but at the risk of sounding like a broken record, perhaps it is worth considering how this time it may be different.

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Demographic cliff: Is gaming sports’ biggest problem?

Cover image for Demographic cliff: Is gaming sports’ biggest problem?

Alistair Taylor

14 Aug 2019

daily active usage

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content ? MIDiA argues… both.

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Take Five (The Big Five Stories and Data You Need to Know)

Cover image for Take Five (The Big Five Stories and Data You Need to Know)

Mark Mulligan

12 Aug 2019

Data Point Of The Day

Apple ups its artist analytics but do artists care? Kobalt and Spotify both helped reshape the music industry’s understanding of what role data should play and how it should be presented. Apple announced its Apple Music for Artists (AMFA) is coming out of beta with a whole host of cool dashboards and analytics that dive down to city level.

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The State of the Podcast Nation

Cover image for The State of the Podcast Nation

Hanna Kahlert

12 Aug 2019

Podcasts are an overnight success many years in the making. Even when taking a more cautious view, there are signs of a vibrant ecosystem emerging that is arguably the first entirely new media sector since the emergence of console games.

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Sports, Television, Music, Politics – Cultural Cohesion in a Climate of Division

Hanna Kahlert

8 Aug 2019

cultural insight

History (so they say) repeats itself. While in some instances this might bring about the comfort of cyclical certainty, in others – as we near a new roaring 20’s with what looks to be thematic similarity to all the economic boom and political chaos of the last – this can prove, shall we say, disheartening.

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Not So Galactico; What Went Wrong for La Liga?

Cover image for Not So Galactico; What Went Wrong for La Liga?

Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after failing to receive any acceptable bids, due by the 25 th July .

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BBC iPlayer to Lead Catch-up TV

Amanda Stears

7 Aug 2019

On 1 August, UK media regulator Ofcom announced that BBC can now extend its catch-up shows’ validity on BBC iPlayer for up to 12 months, as compared to the previous 30-day period. Apart from being able to watch shows longer than the standard 30-day period, viewers can also expect more than 50 shows to be added on BBC iPlayer.

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Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Alistair Taylor

1 Aug 2019

Chinese Basketball Association

custom interactive services

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner until the culmination of the 2024/2025 season.

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YouTube is Monetising Fandom Through Subscriptions

Amanda Stears

31 Jul 2019

Fine Bros Entertainment

YouTube is no stranger to subscription models; it had 53 paid channels in 2013 with monthly subscriptions priced from $0.99-$2.99. Four years later, the paid channels were discontinued with YouTube stating in its blog, “This service offered monthly subscriptions for some channels, but with less than 1% of creators using it today, it never achieved popularity with creators or users”.

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Why Sitcoms Are the Leaders in Scripted Shows

Amanda Stears

24 Jul 2019

On May 2004, 52.5 million Americans tuned in to watch the season finale of Friends. 15 years later, it is still one of the most-watched TV shows in history. When news broke that Friends and The Office (US) will no longer be available on Netflix come early 2020, subscribers were not pleased.

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Sports and Sponsorships: MLB Seeks Revenue Home Run

Cover image for Sports and Sponsorships: MLB Seeks Revenue Home Run

Alistair Taylor

22 Jul 2019

Major League Baseball (MLB) could finally allow for sponsorship patches appearing on its teams’ uniforms, the league confirmed to the Sports Business Journal . US sports have historically steered clear from patch sponsors on game day apparel, until 2006 when the Major League Soccer’s Real Salt Lake became the first US professional sports team to allow front-of-shirt sponsorship to the tune of over $500,000 from nutritional supplement supplier XanGo.

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Should Streaming Services Produce TV Shows in a Linear Format?

Amanda Stears

17 Jul 2019

Game of Thrones

Streaming video on demand (SVOD) giant Netflix is famous for cultivating the binge-watch phenomenon, fuelled by the popularity of its originals. In the pre-streaming era, people were dependent on traditional scheduled TV for engaging with TV shows.

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Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Hanna Kahlert

16 Jul 2019

attention economy peak

digital marketer

digital marketing

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn adoption, in a market where overwhelming choice vastly outweighs the total adoption potential of consumers.

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Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Cover image for Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Alistair Taylor

11 Jul 2019

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable league to its roster would catapult DAZN into the next echelon of sports broadcasters and finally offer a truly compelling proposition for football fans.

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New Ofcom Rule Could Revive VAS Services

Amanda Stears

10 Jul 2019

Since 28 June UK consumers have been able to switch network providers through a single text message, while still retaining their existing mobile number. According to UK communications regulator Ofcom, a third of mobile customers find the process of switching to another provider cumbersome.

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Libra and the Media: What Does Facebook’s Move into Cryptocurrency Mean for Content Monetisation?

Zach Fuller

20 Jun 2019

content monetisation

Zuckbucks have landed, albeit by a different name. The simply named Libra (MIDiA is still holding out for Jeff’s Pesos being Amazon’s official coin) is Facebook’s first venture into the world of crypto.

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Is Cricket the New ‘Greatest Show on Turf’?

Alistair Taylor

19 Jun 2019

21st Century Fox

addressable audience

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity to advertise brands, products, and movie trailers to the masses that tune in (or increasingly stream) to watch the showpiece for the world’s most valuable league .

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Battle of the Docuseries: Who Mirrored Who?

Cover image for Battle of the Docuseries: Who Mirrored Who?

Alistair Taylor

13 Jun 2019

addressable audience

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s dramatic first season in charge of the English Championship side, according to the Daily Mail .

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Television Performance Measurement Is Falling Short

Hanna Kahlert

20 May 2019

Chart Of The Week

Data Point Of The Day

When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was broadcast to the screen for that evening would be closely regarded with well-deserved awe.

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Showing 81 to 100 of 212 results.