Blog: Brazil

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

BlueSky benefits from X’s Brazil ban: a fragmenting social ecosystem is shaky ground for incumbents

Hanna Kahlert

10 Sep 2024

market

Brazil

Bluesky

X has long been the social platform of ‘on the pulse’ news updates and cultural happenings. Its users over-index for using social platforms to keep up with news and culture (as outlined in our social platform user behaviour report ), and its high-profile posts often make it into the broader news cycle and dictate coverage and strategy.

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From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?

Hanna Kahlert

4 Sep 2024

X

TikTok

Twitter

Early in August, Elon Musk was vaguely threatened with extradition to the UK for his role in spreading misinformation that resulted in riots. Three weeks later, X was banned in Brazil, following unpaid fines and allegations that the app was being used to spread politically threatening misinformation.

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As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America

Rutger Rosenborg

21 Aug 2024

Audio

Business Strategy

Spotify

In an early 2024 editorial for media and marketing publication Campaign, we declared, “ It is time for the podcast industry to think global and act local ”. Geared towards helping advertisers better optimise their content for international success, the larger context of this declaration was the continued growth of podcasts outside of the US and UK — especially in “emerging” markets like Latin America.

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YouTube And Latin America Are Taking Over The World

Mark Mulligan

20 Jul 2017

1 billion streams

2 billion streams

adele

Unless you have been on Mars for the last couple of days you will have seen the news that Luis Fonsi’s ‘Despacito’ has become the most streamed track in history with 4.6 billion streams. The figure includes a couple of versions of the track (ie the one include a certain Justin Bieber) but is an impressive tally nonetheless.

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Music Piracy In Brazil: Assessing The Impact On Music Consumption

Mark Mulligan

3 Mar 2015

Brazil

brazilian music consumer

brazilian music market

MIDiA is pleased to announce the first report from our new Latin American market analyst Leo Morel. The report ‘Music Piracy In Brazil: Assessing The Impact On Music Consumption’ deep dives into the relationship between digital piracy, its relationship with socio-economic conditions in Brazil and how emerging piracy behaviours are shaping music spending.

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