Spotify Reports from MIDiA Research

Spotify Podcast Strategy
Strong Start, Long Way to Go

Cover image for Spotify Podcast Strategy

Mark Mulligan

November 2019

Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and revenue numbers. Though...

Spotify Earnings Q3 2019
Up on Most Counts

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Mark Mulligan

November 2019

Subscriptions

Streaming

Streaming Music

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base showing good, consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue...

Playlist Strategies 2020

Keith Jopling

November 2019

Spotify

YouTube

Soundcloud

Playlists have become a core music consumption habit and, in turn, one of the most valuable marketing commodities in music. A prominent playlist placement remains a key objective of most new release strategies...

Recession Impact
How an Economic Downturn Could Reshape Digital Media

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

October 2019

Apple

Spotify

Amazon

Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking...

Smart Speakers and Headphone Market Shares
Expanding Streaming’s Addressable Base

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Mark Mulligan

October 2019

Apple

Beats

Spotify

The rise of digital pushed music out of the home stereo and into the earbud. Over recent years this has created a booming market for headphones, but speakers are fighting back – driven in large part...

Direct to Consumer 1.1
Video’s Big Bang Moment

Tim Mulligan

October 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches into...

Music Publishing
A Full-Stack Revolution

Mark Mulligan

October 2019

Spotify

music publishing

Pandora

Tencent’s bid for 10% of Universal Music Group has set a new high-water mark for what risks becoming an overheated music rights mergers and acquisitions (M&A) sector. However, investment appetite remains...

The Playlist Revolution
Streaming’s Battleground

Zach Fuller

September 2019

Streaming Music

Apple

Spotify

Playlists are swiftly becoming the lingua franca of the music streaming economy. While most closely associated with Spotify, playlists are now central to streaming as an entire sector. While playlists...

Consumer Ad Receptiveness
Apathy, Evasion and Engagement

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Mark Mulligan

September 2019

Spotify

Marketing

Amazon

On-demand audiences expect to be able to control their digital experiences, and many have opted for the ad-free oases of streaming subscriptions. While traditional media might be losing audience share...

Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

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Mark Mulligan

September 2019

music consumers

iTunes store

Spotify

This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time...

The Post-Peak Attention Economy
What’s Next for Entertainment?

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Karol Severin

September 2019

Free Report

Consumer Behaviour

Apple

Spotify

With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available time – and therefore...

Spotify Q2 2019 Earnings
Mature Markets Still the Engine Room of Growth

Cover image for Spotify Q2 2019 Earnings

Mark Mulligan

August 2019

Subscriptions

Streaming

Streaming Music

Q2 2019 was another solid quarter for Spotify, adding the same number of subscribers it typically does in promotional quarters. Core metrics such as churn and average revenue per user (ARPU) all moved...

The Global Music Publishing Market
Streaming Shifts the Conversation

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Zach Fuller

August 2019

Apple

Spotify

The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are being keenly felt across...

State of the Podcast Nation

Mark Mulligan

July 2019

Apple

Spotify

Radio

Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy the...

Artist Fandom
The Artist Marketing Playbook Needs Rewriting

Mark Mulligan

July 2019

Spotify

artists

taylor swift

The whole essence of fandom is being turned upside down. An emerging crop of streaming native artists is finding its audience in a much more targeted and efficient way than via traditional music marketing....

The Games Streaming Subscription Revolution
Meet the Players

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Karol Severin

June 2019

Streaming

Apple

Spotify

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading...

State of the Music Publishing Nation

Mark Mulligan and Zach Fuller

June 2019

Spotify

Kobalt

This report, a first from MIDiA dedicated to the music publishing space, addresses the most important trends in the industry. With 2018 seeing revenues continue their accelerated growth and music publishing...

Direct to Consumer
Video’s Big Bang Moment

Tim Mulligan

June 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches...

Spotify Q1 2019 Earnings

Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

Q1 2019 was a quarter of milestones for Spotify, hitting 100 million subscribers, launching in India and becoming a podcast company. However, it was also a quarter in which a number of metrics started...

Truth and Trust in the Era of Fake News

Mark Mulligan

May 2019

Apple

Spotify

Deezer

The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter bubbles...

Reports: Spotify