Reports: Spotify

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Live streamed concert demand Ready for prime time

Podcast audiences Competing for attention

Creator culture The song becomes the feed

Spotify Q4 2020 earnings ARPU pays the price for growth

Media consumption Lockdown’s attention boom

Sports audiences The Gen Z opportunity

Music and Games Partnership Strategy Beyond the Comfort Zone

Music Product Strategy Re-boot Time to Monetise Fandom, Not Access

Sports Rights The Great Reset

Cultural Trends in 2021 Navigating a New Normal

Spotify Q3 2020 Earnings The Shift to Free

2021 Predictions The Year of the Immersive Web

Creator Tools The Music Industry’s New Top of Funnel

State of the YouTube Music Economy 3.0 End of the Beginning

Podcasts Q2 2020 Spotify Takes an Early Lead

Music Subscriber Market Shares 4.0 Subscriptions Decouple from Revenue