Reports: Spotify

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

2021 Predictions
The Year of the Immersive Web

Cover image for 2021 Predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

November 2020

Spotify

Spotify

Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond. Companies and brands mentioned in this report: Amazon...

2021 Predictions
The Year of the Immersive Web

Cover image for 2021 Predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

November 2020

Spotify

Spotify

Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond. Companies and brands mentioned in this report: Amazon...

Creator Tools
The Music Industry’s New Top of Funnel

Cover image for Creator Tools

Mark Mulligan

November 2020

Creators

Apple

Apple

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid shift towards affordable production tools and the rise of a new generation of online platforms that are reimagining music production as SAAS-based communities.

Creator Tools
The Music Industry’s New Top of Funnel

Cover image for Creator Tools

Mark Mulligan

November 2020

Creators

Apple

Apple

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid shift towards affordable production tools and the rise of a new generation of online platforms that are reimagining music production as SAAS-based communities.

State of the YouTube Music Economy 3.0
End of the Beginning

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Mark Mulligan

October 2020

Spotify

YouTube

YouTube

This is the third bi-annual report of its kind, providing the most comprehensive view available of the YouTube music economy. It presents data for revenues, royalty payments, streams, subscribers, user behaviour and user demographics. We explore success factors, cultural trends, monetisation frameworks and contextualise music’s performance against other content genres.

Podcasts Q2 2020
Spotify Takes an Early Lead

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Mark Mulligan

October 2020

US

UK

France

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with adoption far lower than radio or streaming music. Podcasts have greater long-term market potential than music streaming but with many divergent objectives among key players, the interplay of product and content strategy will delineate the competitive marketplace.

Podcasts Q2 2020
Spotify Takes an Early Lead

Cover image for Podcasts Q2 2020

Mark Mulligan

October 2020

US

UK

France

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with adoption far lower than radio or streaming music. Podcasts have greater long-term market potential than music streaming but with many divergent objectives among key players, the interplay of product and content strategy will delineate the competitive marketplace.

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

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Mark Mulligan

September 2020

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual label trade revenue from full year 2015 to full year 2019 for 27 streaming services across 34 different markets.

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Cover image for Music Subscriber Market Shares 4.0

Mark Mulligan

September 2020

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual label trade revenue from full year 2015 to full year 2019 for 27 streaming services across 34 different markets.

Music Marketing
The Velocity Game

Cover image for Music Marketing

Mark Mulligan

August 2020

Spotify

Spotify

YouTube

Music streaming has become so central to the functioning of the record label business model that labels are becoming beholden to streaming service optimisation. A shift towards ever-larger numbers of new releases targeted at streaming success threatens to dislocate the underlying business model of bigger record labels and cause a disconnect between what music audiences want and what they actually get.

Music Discovery
Streaming’s Growing Role

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Mark Mulligan

August 2020

Streaming

Streaming Music

Spotify

Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger music fans. These shifts in discovery come as music marketing strategy is placing an ever-greater emphasis on streaming.

Music Discovery
Streaming’s Growing Role

Cover image for Music Discovery

Mark Mulligan

August 2020

Streaming

Streaming Music

Spotify

Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger music fans. These shifts in discovery come as music marketing strategy is placing an ever-greater emphasis on streaming.

Music Marketing
The Velocity Game

Cover image for Music Marketing

Mark Mulligan

August 2020

Spotify

Spotify

YouTube

Music streaming has become so central to the functioning of the record label business model that labels are becoming beholden to streaming service optimisation. A shift towards ever-larger numbers of new releases targeted at streaming success threatens to dislocate the underlying business model of bigger record labels and cause a disconnect between what music audiences want and what they actually get.

Spotify Q2 2020 Earnings
In the Shadow of COVID

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Mark Mulligan

August 2020

Subscriptions

Streaming

Streaming Music

Spotify’s share price grew strongly in June 2020, with the markets responding positively to its podcast investments. However, while that increase was sustained throughout July, by mid-August the share price was heading back down to late-June levels.

Spotify Q2 2020 Earnings
In the Shadow of COVID

Cover image for Spotify Q2 2020 Earnings

Mark Mulligan

August 2020

Subscriptions

Streaming

Streaming Music

Spotify’s share price grew strongly in June 2020, with the markets responding positively to its podcast investments. However, while that increase was sustained throughout July, by mid-August the share price was heading back down to late-June levels.

Profiling Esports Viewers
The Synergy of Spend, Ad Receptiveness and Engagement

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Karol Severin

August 2020

Consumer behaviour

Spotify

Spotify

As live events have halted, attracting non-endemic brands to esports via digital content has moved to the forefront for esports companies. But attracting the largest brands often requires close-to-mainstream demographic reach and a similar socioeconomic make-up.

Profiling Esports Viewers
The Synergy of Spend, Ad Receptiveness and Engagement

Cover image for Profiling Esports Viewers

Karol Severin

August 2020

Consumer behaviour

Spotify

Spotify

As live events have halted, attracting non-endemic brands to esports via digital content has moved to the forefront for esports companies. But attracting the largest brands often requires close-to-mainstream demographic reach and a similar socioeconomic make-up.

Attention Economy
Media Consumption Q2 2020

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Mark Mulligan

July 2020

Streaming

Music Subscriptions

US

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both the impact of longer-term shifts and the shorter-term COVID-19 effect for the US, UK, Australia, Canada, France and Germany.

MIDiA Research 2020-2027 Global Music Forecasts
Volume Trumps Value as Emerging Markets Dominate Growth

Cover image for MIDiA Research 2020-2027 Global Music Forecasts

Mark Mulligan

July 2020

Music revenue

Spotify

YouTube

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, including DSP market shares and a detailed methodology statement.

Spotify Q1 2020 Earnings
First Signs of Pre-Recession Weakness

Cover image for Spotify Q1 2020 Earnings

Mark Mulligan

May 2020

Spotify

Alphabet

Business Strategy

2020 was a solid quarter for Spotify but showed early signs of COVID-19 impact across premium and especially ad supported. With a global recession looming, these may be the first signs of vulnerability in a challenged economic climate. Companies and brands...

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Showing 101 to 120 of 243 results.