Reports Music

Spotify Q3 2020 Earnings The Shift to Free

Report by Mark Mulligan
Cover image for Spotify Q3 2020 Earnings
Synopsis PDF PowerPoint Excel

Get full access to this report and assets

Already a MIDiA client? Login here to view this report.

New to MIDiA? Get in touch with our client success specialists to purchase this report and gain a competitive edge today.

The 20,000 Foot View: With three quarters of 2020 gone, Spotify has prospered during the most challenging of times, with consistent growth across most metrics.            2020 saw a slight deviation from the script though, with ad-supported in the driving seat, especially in emerging markets.

Key Insights

  • Spotify added            monthly active users (MAUs) in            to reach            million MAUs, compared            the            million it added one            earlier. This was higher than                       million and            million added in                      
  • Spotify finished                       million subscribers, one million above            start-of-year forecasts. It added fewer            in            (six million) than it            in            (eight million) but it            by more year-on-year (YoY)            million)
  • Ad-supported was            strongest category in            adding            million            MAUs to reach            million, more            double the seven million it            in            and            million up on           
  • Spotify’s regional            growth was one of two            different stories across paid and                       of Spotify’s quarterly paid user            came from Europe, while            of            user growth came from Rest            World
  • Spotify recorded            of premium revenue in            2020,            just            on            2020 but            YoY.            steady premium gross margin improvement            in            2020, reaching           

Companies and brands mentioned in this report: Spotify