Reports: Spotify
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Fandom drivers From fan psychology to NFT demand
Music market subscriber shares 2021 Growth is not letting up yet
Fandom and lean-in culture are reshaping video
2022 MIDiA predictions The year of the creator
Spotify Q3 2021 earnings Premium matures as advertising accelerates
Independent label market shares Up on all counts
Games discovery and conversion Navigating between generations in the 2020s
From social media to creator tools The evolution of UGC
Music creator tools forecast Moving towards a hybrid future
Creator hubs Creator tools’ next growth driver
Spotify Q2 2021 earnings Slowdown arrives
The changing context of consumption Emerging consumer trends in a re-saturated attention economy
Music consumer survey Q1 2021 YouTube extends its reach
Ad strategy in a digital-first environment Rethinking acceptance, tolerance and effectiveness