Reports: Spotify

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Ad strategy in a digital-first environment
Rethinking acceptance, tolerance and effectiveness

Cover image for Ad strategy in a digital-first environment
Hanna Kahlert
Digital-first behaviours and the proliferation of choice have caused underlying changes to how consumers perceive and respond to brands. Brand loyalty has been replaced by content fandom. Frictionless service-switching and overlapping subscription now clashes with high-value content moving between platforms in short time frames and across differing...
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