Spotify Reports from MIDiA Research

Profiling Esports Viewers
The Synergy of Spend, Ad Receptiveness and Engagement

Cover image for Profiling Esports Viewers

Karol Severin

August 2020

As live events have halted, attracting non-endemic brands to esports via digital content has moved to the forefront for esports companies. But attracting the largest brands often requires close-to-mainstream...

Attention Economy
Media Consumption Q2 2020

Mark Mulligan

July 2020

Streaming

Music Subscriptions

US

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both the...

MIDiA Research 2020-2027 Global Music Forecasts
Volume Trumps Value as Emerging Markets Dominate Growth

Cover image for MIDiA Research 2020-2027 Global Music Forecasts

Mark Mulligan

July 2020

music revenue

Spotify

YouTube

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated....

Spotify Q1 2020 Earnings
First Signs of Pre-Recession Weakness

Cover image for Spotify Q1 2020 Earnings

Mark Mulligan

May 2020

Spotify

Alphabet

2020 was a solid quarter for Spotify but showed early signs of COVID-19 impact across premium and especially ad supported. With a global recession looming, these may be the first signs of vulnerability...

Radio is Switched On Again
Strategies for 2020 and Beyond

Cover image for Radio is Switched On Again

Keith Jopling and Mark Mulligan

May 2020

Spotify

YouTube

BBC

Just what is radio? Radio is branded and produced show content known best in the form of live (or pre-recorded) broadcast. However, the definition of ‘radio’ is shifting away from the broadcast format...

India Music Consumer Behaviour
Fragmentation and Disruption

Cover image for India Music Consumer Behaviour

Mark Mulligan and Srishti Das

April 2020

Consumer Behaviour

Spotify

YouTube

This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and...

COVID-19
Impact on Entertainment Demand and Behaviours

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

April 2020

Free Report

Spotify

Amazon

Netflix

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people...

Tech Major Market Shares 2019
Amazon Powers Ahead

Cover image for Tech Major Market Shares 2019

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

April 2020

Apple

iTunes store

Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social....

COVID-19
The Self-Isolation Entertainment Boom

Mark Mulligan

April 2020

Free Report

Streaming

Spotify

artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

COVID-19
Entertainment and Leisure Industry Impact Assessment

Mark Mulligan

March 2020

Apple

Spotify

artists

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors...

Peak Attention
Competing in a Saturated Attention Economy

Mark Mulligan and Karol Severin

March 2020

Apple

Spotify

Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was...

Recorded Music Market 2019
A Thriving and Transforming Industry

Cover image for Recorded Music Market 2019

Mark Mulligan

March 2020

music sales

Streaming

Streaming Music

With five successive years of growth, the recorded music market has transitioned from a recovering industry into a thriving business. The stars are aligning, with growing consumer demand, business model...

Spotify Q4 2019 Earnings
Great Year for Premium, Less So for Ad Supported

Cover image for Spotify Q4 2019 Earnings

Mark Mulligan

February 2020

Subscriptions

Streaming

Streaming Music

2019 was another strong year for Spotify’s premium business, in which it saw off growing competition to retain its leading global market share. But it was also another year in which Spotify’s ad-supported...

Building Show Fandom in the Streaming Era

Tim Mulligan

February 2020

Apple

Spotify

Marketing

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing...

Insurgents and Incumbents
How the 2020s Will Remake the Music Business

Cover image for Insurgents and Incumbents

Mark Mulligan

January 2020

creators

iTunes

Spotify

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming, and investment...

Demand Creation
What’s the Next Big Growth Curve for Music?

Keith Jopling

January 2020

labels

Spotify

Marketing

Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business,...

Music Subscriber Market Shares 3.0
The Big Three Dominate

Cover image for Music Subscriber Market Shares 3.0

Mark Mulligan

December 2019

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming...

YouTube Music Curators
Media Assets or Next-Gen Labels?

Zach Fuller

December 2019

Spotify

music publishing

YouTube

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music...

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Mark Mulligan

December 2019

Spotify

Marketing

Amazon

Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to reach. They are consuming...

20/20 Vision
MIDiA Research Predictions 2020

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

December 2019

Apple

Spotify

discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and sports in 2020 and the...

Reports: Spotify