Reports: Cultural trends

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Fandom and lean-in culture are reshaping video

From social media to creator tools The evolution of UGC

Music creator tools forecast Moving towards a hybrid future

The four key cultural trends transforming digital entertainment in 2021 and beyond

Monetising Fandom Unlocking growth beyond games

Social media reboot The rise of social 2.0 and the emancipation of the digital native

BE THE CHANGE - Women Making Music

Digital consumption habits How tomorrow’s audiences will reshape entertainment

2020 in review Lockdown legacy impacts on entertainment

Cultural Trends in 2021 Navigating a New Normal

Independent Artists Pathfinding Through a Pandemic

COVID-19 Impact on Entertainment Demand and Behaviours

20/20 Vision MIDiA Research Predictions 2020

Recession Impact How an Economic Downturn Could Reshape Digital Media

The Post-Peak Attention Economy What’s Next for Entertainment?

Truth and Trust in the Era of Fake News