Reports: Apple Music

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The Outlook for Music Catalogue
Streaming Changes Everything

Cover image for The Outlook for Music Catalogue
Mark Mulligan and Zach Fuller
Spotify
Amazon
Napster
Catalogue was a real money spinner for the music industry throughout the sales era. First it underpinned the CD boom (convincing music fans to re-purchase old albums they already owned on prior formats). Then, through the emergence of the digital economy, it provided a stable respite from the volatility of declining overall revenues in the wake of P2P file sharing.
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Profiling Chinese and Indian Gamers

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Karol Severin
Spotify
YouTube
Saavn
Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable consumer niche. And though the word niche is used proportionally to suggest less than 50% penetration, make no mistake – the gamer niches in both China and India already dwarf the English-speaking markets regarding number of users.
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Most Streamed Versus All Time Sellers
The Internationalisation Myth

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Zach Fuller
Apple
Spotify
Deezer
As the music industry becomes a streaming industry in all but name, Spotify’s 100 most streamed tracks provide a window into how the overall industry has changed since the advent of access over ownership. Although arguably just a snapshot of an era, a comparison between the two reveals recent trends within music pertaining to genre popularity and collaborative efforts versus solo releases.
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Playlisting and the Demographic Destiny of Streaming

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Zach Fuller
Streaming
Spotify
YouTube
With playlists representing streaming’s lingua franca, the dramatic shifts in consumption they are powering are rewriting the rule books on music marketing, music formats and revenue generation, all in one swoop. Though the rate of change is partially offset by the grandfathering of the download format and, in certain cases, the resistance of physical markets (Germany and Japan), the economics of playlist monetisation is a rude awakening for the industry at large.
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State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)
The Definitive Assessment Of The Global Streaming Music Market

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Mark Mulligan
Subscriptions
Streaming
Streaming Music
2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metric, while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially.
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Streaming Services Market Shares
Spotify Leads Across Most Markets

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Mark Mulligan
Subscriptions
Streaming
Music Subscriptions
This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different countries. This report contains charts and analysis for 11 countries including consumer survey data, while the complete excel model is posted alongside this report.
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State Of The Streaming Nation 2
The Definitive Assessment Of The Global Streaming Music Market

Cover image for State Of The Streaming Nation 2
Mark Mulligan
Subscriptions
Streaming
Streaming Music
2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially.
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