Reports: Apple Music
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music creator survey Career: Need versus want
Streaming strongholds High-potential markets for global music players
Music consumer behaviour Q1 2025 Mixed signals
Breaking saturation Music streaming pricing strategy
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown
Global South rising Streaming audiences in China, Turkey, and South Africa
Songwriters take the stage A new playbook for a new era
The state and future of music fandom Unleashing fan creativity
Web 3.0 is here Navigating the new culture of digital entertainment
US millennial snapshot A looming generational blind spot
Nightlife in the new normal Remote work shifts the entertainment balance
Closing the background gap Focused versus background audio listening
DSP user profiles Small is beautiful
Streaming’s next growth phase The necessity of differentiation
