Reports: Apple Music

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Cover image for MIDiA Research 2020-2027 Global Music Forecasts

MIDiA Research 2020-2027 Global Music Forecasts
Volume Trumps Value as Emerging Markets Dominate Growth

Mark Mulligan

21 Jul 2020

Music revenue Spotify YouTube

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, including DSP market shares and a detailed methodology statement.

Cover image for India Music Consumer Behaviour

India Music Consumer Behaviour
Fragmentation and Disruption

Mark Mulligan and Srishti Das

28 Apr 2020

Consumer behaviour Spotify YouTube

This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and subscriptions. Companies and brands mentioned in this report:...

Cover image for Tech Major Market Shares 2019

Tech Major Market Shares 2019
Amazon Powers Ahead

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

9 Apr 2020

Apple iTunes store Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social. While advertising and services revenues are still a minority of total tech major revenues, the share is substantial, and revenues are growing fast.

Cover image for Recession Impact

Recession Impact
Cocooning Will Protect Entertainment Spend

Mark Mulligan

18 Mar 2020

Apple Amazon Apple TV

Even before the global coronavirus outbreak, faltering confidence in the global economy suggested that a recession may be looming. With stock markets trending down following the upswing in coronavirus cases, the chances of a global recession are rising.

Cover image for Peak Attention

Peak Attention
Competing in a Saturated Attention Economy

Mark Mulligan and Karol Severin

11 Mar 2020

Apple Spotify Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was the fuel in the engine of the digital content economy.

Cover image for Building Show Fandom in the Streaming Era

Building Show Fandom in the Streaming Era

Tim Mulligan

13 Feb 2020

Apple Spotify Marketing

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing teams now face unprecedented competition for audience attention and mindshare.

Cover image for Insurgents and Incumbents

Insurgents and Incumbents
How the 2020s Will Remake the Music Business

Mark Mulligan

24 Jan 2020

Creators iTunes Spotify

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming, and investment is pouring in. Simultaneously, the fundamentals of the business are changing, from artist and songwriter careers through music company business...

Cover image for Demand Creation

Demand Creation
What’s the Next Big Growth Curve for Music?

Keith Jopling

14 Jan 2020

Labels Spotify Marketing

Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business, from the Sony Walkman to MTV, to iTunes and Spotify – have all generated demand for music in entirely new ways.

Cover image for Music Subscriber Market Shares 3.0

Music Subscriber Market Shares 3.0
The Big Three Dominate

Mark Mulligan

17 Dec 2019

Subscriptions Streaming Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming services across 30 different markets. Companies...

Cover image for YouTube Music Curators

YouTube Music Curators
Media Assets or Next-Gen Labels?

Zach Fuller

13 Dec 2019

Spotify Music publishing YouTube

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music ecosystem is still being defined. YouTube points both towards the potential future of the label and essentially a new kind of visual media proper...

Cover image for The Paywall Paradox

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Mark Mulligan

12 Dec 2019

Spotify Marketing Amazon

Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to reach. They are consuming progressively more content behind paywalls, which, as predominately ad-free spaces, represents a growing challenge for marketers.

Cover image for Playlist Strategies 2020

Playlist Strategies 2020

Keith Jopling

12 Nov 2019

Spotify YouTube SoundCloud

Playlists have become a core music consumption habit and, in turn, one of the most valuable marketing commodities in music. A prominent playlist placement remains a key objective of most new release strategies and is a higher priority than radio play for many artists.

Cover image for Smart Speakers and Headphone Market Shares

Smart Speakers and Headphone Market Shares
Expanding Streaming’s Addressable Base

Mark Mulligan

25 Oct 2019

Apple Beats Spotify

The rise of digital pushed music out of the home stereo and into the earbud. Over recent years this has created a booming market for headphones, but speakers are fighting back – driven in large part by tech majors using smart speakers as a Trojan horse for expanding into the home.

Cover image for Direct to Consumer 1.1

Direct to Consumer 1.1
Video’s Big Bang Moment

Tim Mulligan

14 Oct 2019

Streaming Apple Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches into the US market in Q4 2019/Q1 2020. How they fare will have a significant impact on the global evolution of video subscriptions.

Cover image for Music Consumer Behaviour Q2 2019

Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

Mark Mulligan

26 Sep 2019

Music consumers iTunes store Spotify

This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time spent listening and top streamed artists. Companies...

Cover image for Direct to Consumer

Direct to Consumer
Video’s Big Bang Moment

Tim Mulligan

7 Jun 2019

Streaming Apple Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches into the US market in Q3/Q4 2019. How they fare will have a significant impact on the global evolution of video subscriptions.

Cover image for State of the Streaming Nation 3.0

State of the Streaming Nation 3.0
Multi-Paced Growth

Mark Mulligan

28 May 2019

Subscriptions Streaming Streaming Music

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature, future growth will depend upon mid-tier markets and later on emerging markets.

Cover image for One Billion-Plus YouTube Music Videos

One Billion-Plus YouTube Music Videos
Latin Takeover

Mark Mulligan

17 Apr 2019

Spotify YouTube YouTube

While rightsholders and YouTube fought a bitter war of words around Article 13 in 2018, the platform further underscored its importance for creating global superstars. With audiences fragmenting into algorithmically defined niches, YouTube and Vevo continue to create truly global scale audiences.

Cover image for Profiling the Live Music Consumer

Profiling the Live Music Consumer
How Streaming Behaviours are Changing the Face of the Live Music Business

Zach Fuller

12 Apr 2019

Spotify YouTube Deezer

Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled with the existential threat of peer-to-peer (P2P) downloads. However, the recorded music industry is in a very different place now than it was then.

Cover image for Spotify Q4 2018 Earnings

Spotify Q4 2018 Earnings
Strong Subscriber Growth With a Hint of Profitability but Long-Term ARPU Deflation

Mark Mulligan

12 Feb 2019

Subscriptions Streaming Streaming Music

Spotify finished 2018 strongly, over performing in both subscriber and ad-supported MAU additions. This was accompanied by Spotify’s first ever profitable quarter and two major podcast acquisitions early in 2019, hinting at a positive year ahead. However, at the same time, premium ARPU continues a long-term decline.

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