Reports: Apple Music

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Cover image for Music Subscriber Market Shares 4.0

Mark Mulligan

September 2020

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual label trade revenue from full year 2015 to full year 2019 for 27 streaming services across 34 different markets.

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Cover image for Music Subscriber Market Shares 4.0

Mark Mulligan

September 2020

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual label trade revenue from full year 2015 to full year 2019 for 27 streaming services across 34 different markets.

MIDiA Research 2020-2027 Global Music Forecasts
Volume Trumps Value as Emerging Markets Dominate Growth

Cover image for MIDiA Research 2020-2027 Global Music Forecasts

Mark Mulligan

July 2020

Music revenue

Spotify

YouTube

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, including DSP market shares and a detailed methodology statement.

India Music Consumer Behaviour
Fragmentation and Disruption

Cover image for India Music Consumer Behaviour

Mark Mulligan and Srishti Das

April 2020

Consumer behaviour

Spotify

YouTube

This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and subscriptions. Companies and brands mentioned in this report:...

Tech Major Market Shares 2019
Amazon Powers Ahead

Cover image for Tech Major Market Shares 2019

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

April 2020

Apple

iTunes store

Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social. While advertising and services revenues are still a minority of total tech major revenues, the share is substantial, and revenues are growing fast.

Recession Impact
Cocooning Will Protect Entertainment Spend

Cover image for Recession Impact

Mark Mulligan

March 2020

Apple

Amazon

Apple TV

Even before the global coronavirus outbreak, faltering confidence in the global economy suggested that a recession may be looming. With stock markets trending down following the upswing in coronavirus cases, the chances of a global recession are rising.

Peak Attention
Competing in a Saturated Attention Economy

Cover image for Peak Attention

Mark Mulligan and Karol Severin

March 2020

Apple

Spotify

Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was the fuel in the engine of the digital content economy.

Building Show Fandom in the Streaming Era

Cover image for Building Show Fandom in the Streaming Era

Tim Mulligan

February 2020

Apple

Spotify

Marketing

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing teams now face unprecedented competition for audience attention and mindshare.

Insurgents and Incumbents
How the 2020s Will Remake the Music Business

Cover image for Insurgents and Incumbents

Mark Mulligan

January 2020

Creators

iTunes

Spotify

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming, and investment is pouring in. Simultaneously, the fundamentals of the business are changing, from artist and songwriter careers through music company business models to audience behaviour.

Demand Creation
What’s the Next Big Growth Curve for Music?

Cover image for Demand Creation

Keith Jopling

January 2020

Labels

Spotify

Marketing

Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business, from the Sony Walkman to MTV, to iTunes and Spotify – have all generated demand for music in entirely new ways.

Music Subscriber Market Shares 3.0
The Big Three Dominate

Cover image for Music Subscriber Market Shares 3.0

Mark Mulligan

December 2019

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming services across 30 different markets. Companies...

YouTube Music Curators
Media Assets or Next-Gen Labels?

Cover image for YouTube Music Curators

Zach Fuller

December 2019

Spotify

Music publishing

YouTube

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music ecosystem is still being defined. YouTube points both towards the potential future of the label and essentially a new kind of visual media property.

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Cover image for The Paywall Paradox

Mark Mulligan

December 2019

Spotify

Marketing

Amazon

Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to reach. They are consuming progressively more content behind paywalls, which, as predominately ad-free spaces, represents a growing challenge for marketers.

Playlist Strategies 2020

Cover image for Playlist Strategies 2020

Keith Jopling

November 2019

Spotify

YouTube

SoundCloud

Playlists have become a core music consumption habit and, in turn, one of the most valuable marketing commodities in music. A prominent playlist placement remains a key objective of most new release strategies and is a higher priority than radio play for many artists.

Smart Speakers and Headphone Market Shares
Expanding Streaming’s Addressable Base

Cover image for Smart Speakers and Headphone Market Shares

Mark Mulligan

October 2019

Apple

Beats

Spotify

The rise of digital pushed music out of the home stereo and into the earbud. Over recent years this has created a booming market for headphones, but speakers are fighting back – driven in large part by tech majors using smart speakers as a Trojan horse for expanding into the home.

Direct to Consumer 1.1
Video’s Big Bang Moment

Cover image for Direct to Consumer 1.1

Tim Mulligan

October 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches into the US market in Q4 2019/Q1 2020. How they fare will have a significant impact on the global evolution of video subscriptions.

Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

Cover image for Music Consumer Behaviour Q2 2019

Mark Mulligan

September 2019

Music consumers

iTunes store

Spotify

This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time spent listening and top streamed artists. Companies...

Direct to Consumer
Video’s Big Bang Moment

Cover image for Direct to Consumer

Tim Mulligan

June 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches into the US market in Q3/Q4 2019. How they fare will have a significant impact on the global evolution of video subscriptions.

State of the Streaming Nation 3.0
Multi-Paced Growth

Cover image for State of the Streaming Nation 3.0

Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature, future growth will depend upon mid-tier markets and later on emerging markets.

One Billion-Plus YouTube Music Videos
Latin Takeover

Cover image for One Billion-Plus YouTube Music Videos

Mark Mulligan

April 2019

Spotify

YouTube

YouTube

While rightsholders and YouTube fought a bitter war of words around Article 13 in 2018, the platform further underscored its importance for creating global superstars. With audiences fragmenting into algorithmically defined niches, YouTube and Vevo continue to create truly global scale audiences.

‹
1
2
3
4
5
›

Showing 21 to 40 of 84 results.