Social platform user market shares Growth in a competitive environment
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This market shares model and slide deck capture social platform user numbers worldwide. The deck highlights app stacking, platform growth over time, and regional usage, with predominant platforms per region and at a country level.
The dataset covers 2019-2025. Numbers are sourced and calculated from the following sources:
Public information: Including company financial reporting and press releases. Examples of data collected includes: total MAUs, total DAUs, total users, advertising reach, and operating regions
Survey data: MIDiA Research operates proprietary, quarterly surveys gauging consumer behaviours around entertainment including social platform daily active user penetration by country
Desk research: Extensive desk research to validate market numbers across multiple territories
Availability tracking: Assessing the availability of social media platforms across countries
Tracking of macroeconomic data indicators such as 16+ population and internet access
Full methodological notes are included in the appendix to this report. Further methodology details are included in the full methodology statement in the Excel file associated with this report.
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