Blog: Nintendo

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Chaos and uncertainty: Tariffs’ impact on gamers and the games market

Rhys Elliott

10 Apr 2025

Business Strategy

Subscriptions

Games

Tariff turmoil related to the US’ trade war is intensifying. Other countries have retaliated, and while Trump has eased tariffs in some countries, the situation is far from being resolved. The tariffs have major implications for the games market in the US.

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From games to social media: What the Switch 2 Direct says about Nintendo

Rhys Elliott

3 Apr 2025

Business Strategy

Games

Fandom

Nintendo finally lifted the curtain on the Switch 2, its software lineup, and some new social features, revealing more about Nintendo’s cross-entertainment future. In this blog, we will discuss two big takeaways from the Switch 2 Direct.

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Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam

Rhys Elliott

6 Feb 2025

Business Strategy

Games

super mario

Nintendo released its nine-month earnings ending December 31, 2024. Its revenues were $6.1 billion, dropping 31.4% year on year, with: Nintendo’s dedicated platforms (hardware, software, subscriptions, and accessories) accounting for 94.

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The games market will grow by 4.6% in 2025 – in line with the global inflation rate

Rhys Elliott

31 Jan 2025

Business Strategy

Fandom

Games

We just published our flagship games report MIDiA Research’s Global Games Forecasts 2025–2031 and its accompanying dataset. What you need to know: The games market is mature , so double-digit growth is a fantasy and the industry will only see slight growth going forward The global number of game...

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Switch 2 FAQs: Your cheat sheet for understanding Nintendo's upcoming console

Rhys Elliott

23 Jan 2025

Product Strategy

Games

Fandom

As we said in our games trends to watch article , 2025 will be the year of the portable. Nintendo kicked that off in earnest, finally lifting the curtain on its Switch 2 console. Here are the basics: The Switch 2 seems iterative – a bigger, better Switch with some quality-of-life improvements It i...

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Are console platforms about to push smartphone-style subscription plans?

Rhys Elliott

17 Jan 2025

Business Strategy

Games

assassin’s creed

Diminishing returns on console generations, cash-strapped consumers, and increasing console prices might just open up a new pricing model for consoles – one in which consoles look increasingly like smartphones.

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Game budgets have gone out of control – let's shrink the scope

Rhys Elliott

11 Apr 2024

PlayStation Productions

Xbox

Nintendo

AAA game development budgets and timelines for single-player games are getting out of hand. This was not always the case, but there has been an insidious creep over the past 20 years. While the cost of game development is a black box, leaks and disclosures around court cases and acquisitions show th...

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Perry Gresham

10 Nov 2023

Legend of Zelda

Mario

Sony Pictures

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collabor...

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Nintendo’s Results Beat Expectations

Karol Severin

27 Jul 2017

game consoles

Games

Games console

Nintendo is going from strength to strength. According to its quarterlyearnings results released yesterday, the company earned ¥154.1 billion, surpassing analysts’ median forecast of ¥136.5 billion.

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What Switch’s Games Offering Tells Us About Nintendo’s Strategy

Karol Severin

15 Jun 2017

ARMS nintendo switch

Games subscription services

Mobile content

Nintendo made a number of game title announcements in recent days and weeks. They include an array of game deployment models: an exclusive release of Arms; the first Pokemon-themed title Pokken Tournament; a Pokemon RPG game for Switch, as well as Nintendo’s own Super Mario Odyssey and third party...

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The Differentiation Of Nintendo Switch Is A Double-Edged Sword

Karol Severin

1 Jun 2017

comptitive gaming landscape

game consoles

gamer behavior

Nintendo is attempting to nearly double its Switch supply, in light of better than expected sales. However, as the Wall Street Journal points out – the request to nearly double production may be met with difficulties, as the supply possibilities of certain components are limited.

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Why Super Mario Run Will Be A Hit Game, But Not A Mobile Craze

Karol Severin

16 Dec 2016

mario run

Mobile content

mobile games

Nintendo launched its much anticipated Super Mario Run yesterday on iOS globally. The media has been flirting with Pokemon Go comparisons throughout the lead up to the release. The record breaking story of Pokemon Go makes both consumers and the press look for the next big thing.

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