MIDiA Reports

Sports Rights
Measuring the ROI for Streaming

Report by Alistair Taylor

30 Oct 2019

The 20,000 Foot View: Measuring streaming sports audience engagement is paramount when determining which rights mix consumers are actually willing to pay for. Netflix has shown that in a saturated market,…

Recession Impact | How an Economic Downturn Could Reshape Digital Media

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

29 Oct 2019

recession

economic cycles

economic downturn

The 20,000 Foot View: Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place,…

Smart Speakers and Headphone Market Shares
Expanding Streaming’s Addressable Base

Cover image for Smart Speakers and Headphone Market Shares

Report by Mark Mulligan

25 Oct 2019

smart speakers

connected speakers

dumb speakers

The 20,000 Foot View: The rise of digital pushed music out of the home stereo and into the earbud. Over recent years this has created a booming market for headphones, but speakers are fighting back –…

Direct to Consumer 1.1
Video’s Big Bang Moment

Report by Tim Mulligan

14 Oct 2019

DTC

direct-to-consumer

streaming

The 20,000 Foot View: 2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer…

US Streaming Video
How Ad Supported Will Reshape the Market

Report by Tim Mulligan

11 Oct 2019

AVOD

ad-supported

paywall challenge

The 20,000 Foot View: In the shift to streaming, advertising has been sidelined by the growth of streaming video on demand (SVOD) in the US video market. However, Hulu’s growth, along with increasing…

Music Publishing
A Full-Stack Revolution

Report by Mark Mulligan

9 Oct 2019

Music publishing catalogues

music publishing

catalogue M+A

The 20,000 Foot View: Tencent’s bid for 10% of Universal Music Group has set a new high-water mark for what risks becoming an overheated music rights mergers and acquisitions (M&A) sector. However,…

Leaving Legacy Behind
Music Marketing Responds to Streaming

Report by Keith Jopling

1 Oct 2019

Free Report

music marketing

Music marketing has changed for good Marketing music has never been straightforward. That’s why, back in the day, label executives would use the single as the shortcut to finding an audience on which…

Consumer Ad Receptiveness
Apathy, Evasion and Engagement

Cover image for Consumer Ad Receptiveness

Report by Mark Mulligan

30 Sep 2019

advertising

ads

Marketing

The 20,000 Foot View: On-demand audiences expect to be able to control their digital experiences, and many have opted for the ad-free oases of streaming subscriptions. While traditional media might be…

The Playlist Revolution
Streaming’s Battleground

Report by Zach Fuller

30 Sep 2019

playlists

curated playlists

Playlist strategy

The 20,000 Foot View: Playlists are swiftly becoming the lingua franca of the music streaming economy. While most closely associated with Spotify, playlists are now central to streaming as an entire…

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

Report by Karol Severin

27 Sep 2019

Games franchises

games audiences

gamer behaviour

The 20,000 Foot View: Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones…

Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

Cover image for Music Consumer Behaviour Q2 2019

Report by Mark Mulligan

26 Sep 2019

Music consumer survey

music behaviour

streaming music behaviour

The 20,000 Foot View: This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics,…

The Post-Peak Attention Economy
What’s Next for Entertainment?

Cover image for The Post-Peak Attention Economy

Report by Karol Severin

12 Sep 2019

Free Report

attention economy

cross entertainment

consumer behaviour

The 20,000 Foot View: With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available…

International Consumer Sentiment for Streaming Video Monetisation
2019

Cover image for International Consumer Sentiment for Streaming Video Monetisation

Report by Tim Mulligan

10 Sep 2019

100 million subscribers

Introduction This slide deck highlights consumer demand for video subscription services and preferred features, with detail for sub-segments such as country, age, streaming service and video genre The…

Southeast Asia Video Streaming Deep Dive

Report by Amanda Stears

30 Aug 2019

streaming

streaming video

SVOD

The 20,000 Foot View: Video streaming services in Southeast Asia first appeared in 2015 and have evolved into the main video consumption platforms for local consumers. With a combined population of 371.65…

TV Show Fandom
Streaming Redefines TV Show Success

Report by Amanda Stears

30 Aug 2019

streaming

streaming video

TV show

The 20,000 Foot View: The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four…

Spotify Q2 2019 Earnings
Mature Markets Still the Engine Room of Growth

Cover image for Spotify Q2 2019 Earnings

Report by Mark Mulligan

29 Aug 2019

Spotify

Spotify Q2

Spotify q2 19 earnings

The 20,000 Foot View: Q2 2019 was another solid quarter for Spotify, adding the same number of subscribers it typically does in promotional quarters. Core metrics such as churn and average revenue per…

The Global Music Publishing Market
Streaming Shifts the Conversation

Cover image for The Global Music Publishing Market

Report by Zach Fuller

22 Aug 2019

at&t

Amazon

Anchor

The 20,000 Foot View: The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are…

Sports Fans Consumer Trends 2019

Report by Alistair Taylor

6 Aug 2019

peak attention economy

attention economy

value proposition

The 20,000 Foot View: Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche…

US SVOD Subscriber Deep Dive
2019

Cover image for US SVOD Subscriber Deep Dive

Report by Tim Mulligan

31 Jul 2019

2019 US SVOD Subscriber Deep Dive

DTC

direct-to-consumer

The 20,000 Foot View: In the build-up to the Disney+ launch in November 2019, the US market is dominated by the big five of Netflix (currently number one for paid subscriptions with 60.2 million), Amazon…

Netflix After Q2 2019
Post-Peak or Strategic Reset?

Report by Karol Severin, Tim Mulligan and Amanda Stears

25 Jul 2019

Free Report

netflix

Netflix Q2 2019

post peak

The 20,000 Foot View: With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call…