MIDiA Reports

Growth from Transparency
Reframing the value of music through creator rights

Cover image for Growth from Transparency

Report by Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

12 Nov 2021

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent...

Independent label market shares
Up on all counts

Cover image for Independent label market shares

Report by Mark Mulligan

28 Oct 2021

£5,000.00 excl. VAT

record labels

independent labels

record label market shares

This report presents record label market share that is measured not just by label reported revenues, but also by separating the revenues of independent labels that are distributed by major label groups,...

Beyond broadcast
How digital natives will reboot sports content monetisation

Report by Srishti Das

28 Oct 2021

£3,000.00 excl. VAT

live sports

sports fans

Premier Sports

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds...

Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video Consumer Snapshot Q2 2021

Report by Tim Mulligan

28 Oct 2021

£3,000.00 excl. VAT

streaming

subscription video on demand

streaming video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled...

Live streamed events consumer behaviour
Q2 2021

Cover image for Live streamed events consumer behaviour

Report by Mark Mulligan

7 Oct 2021

£3,000.00 excl. VAT

live streaming

live music

Live entertainment

This report looks at live stream audience data and audience behaviour trends with regards to live streamed events. Methodological notes: The Brazil self-reported, live streamed penetration rate from MIDiA’s...

Smart home
Smart devices are winning the battle for the future of TV

Report by Tim Mulligan

30 Sep 2021

£3,000.00 excl. VAT

q2 2021

VOD

smart home

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices...

From social media to creator tools
The evolution of UGC

Cover image for From social media to creator tools

Report by Hanna Kahlert

30 Sep 2021

£3,000.00 excl. VAT

entertainment

attention economy

lean in

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions...

Games discovery and conversion
Navigating between generations in the 2020s

Cover image for Games discovery and conversion

Report by Karol Severin

30 Sep 2021

£3,000.00 excl. VAT

games discovery

digital natives

word of mouth

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels...

Music creator tools forecast
Moving towards a hybrid future

Cover image for Music creator tools forecast

Report by Mark Mulligan

24 Sep 2021

£5,000.00 excl. VAT

creators

Music creators

artists

Once upon a time, music software and hardware were distinct market segments, but now they are increasingly fusing into a network of hybrid creator tools ecosystems. Standalone hardware still has a vibrant...

Creator hubs
Creator tools’ next growth driver

Report by Mark Mulligan and Kriss Thakrar

7 Sep 2021

£3,000.00 excl. VAT

creators

Music creators

artists

The emerging competitive dynamic between insurgents and incumbents is the catalyst for an unprecedented period of innovation in the music creator tools space. However, because this dynamic is underpinned...

The four key cultural trends transforming digital entertainment in 2021 and beyond

Report by Hanna Kahlert

31 Aug 2021

£3,000.00 excl. VAT

Amazon

amazon prime video

Disney+

The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive...

Gamers & entertainment merchandise

Report by Karol Severin

31 Aug 2021

£3,000.00 excl. VAT

Games

gaming

games industry

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment...

Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Sci-fi video fan consumer snapshot, Q2 2021

Report by Tim Mulligan

27 Aug 2021

£3,000.00 excl. VAT

Online video

YouTube

netflix

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The...

Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Sports fan consumer snapshot, Q2 2021

Report by Tim Mulligan

24 Aug 2021

£3,000.00 excl. VAT

live sports

sports fans

streaming

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy...

Spotify Q2 2021 earnings
Slowdown arrives

Cover image for Spotify Q2 2021 earnings

Report by Mark Mulligan

11 Aug 2021

£3,000.00 excl. VAT

Spotify

Spotify q2 21 earnings

spotify q2 21 filings

The growth headwinds that appeared in Q1 2021 manifested in a pronounced user growth slowdown in Q2, with ad-supported users hit hardest. Spotify has been through lean growth periods before, but what...

Unlocking mainstream AVOD
The silver streamer catalyst

Cover image for Unlocking mainstream AVOD

Report by Tim Mulligan

31 Jul 2021

£3,000.00 excl. VAT

AVOD

Silver Streamer

demographics

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV it...

Addressable creator markets
An opportunity with many layers

Cover image for Addressable creator markets

Report by Mark Mulligan

29 Jul 2021

£4,000.00 excl. VAT

Music creators

artists

creator tools

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest....

The changing context of consumption
Emerging consumer trends in a re-saturated attention economy

Cover image for The changing context of consumption

Report by Hanna Kahlert

22 Jul 2021

£3,000.00 excl. VAT

consumer insight

streaming

digital first

Rampant attention competition has driven changes in entertainment consumption itself, exacerbated by the last year’s attention boom. Quality of attention and quantity of attention are increasingly differentiated,...

Music consumer survey Q1 2021
YouTube extends its reach

Cover image for Music consumer survey Q1 2021

Report by Mark Mulligan

20 Jul 2021

£3,000.00 excl. VAT

Music

audience insight

The data in this report is taken from MIDiA’s Q1 2021 consumer survey. The full data from this survey and all the preceding quarterly surveys are available, along with data visualisation tools and dynamic...