Reports

With the attention economy saturated, there is next to no incremental entertainment time up for grabs. This comes precisely at a time when more games depend on growing time spent. As games are only the fifth most consumed entertainment activity among PC and console gamers, the path for games to meaningfully grow time spent is to absorb consumers’ time spent on other entertainment formats.

The Q1 2024 US launch of the Apple Vision Pro virtual reality (VR) / augmented reality (AR) device has reignited interest in the metaverse, a bus that has so far stubbornly refused to arrive. Apple’s intent is to deliver at-home immersive VR and AR experiences for affluent but mainstream consumers.

The temporary digital consumption boom of the pandemic gave way to an inflationary landscape fuelled by global supply chain issues and geopolitical crises. While inflation levelled out in 2023, the residual effects of post-pandemic economics continued to reverberate throughout media and tech.

Brands and creative agencies can claim a larger slice of the creative economy as adoption of virtual influencer content accelerates. Cheaper to run, with higher productivity rates and more monetisation options, virtual influencers provide an opportunity for brands to secure a greater return on their marketing investment.

Key data and insights included in this report: Analysis of MIDIA Research’s creator panel, including age, gender, and region Type of creative content produced by panel creators Time, money, and, earnings of creators Analysis of drivers and major inhibitors...

After a slower 2022, the global recorded music market returned to strong growth in 2023. It was, however, also the first year that the artists direct segment lost market share, with changes to the streaming ecosystem already beginning to take effect. This report presents recorded music market revenues by format as well as market shares for key labels and other industry segments.

In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according to the USC Annenberg Inclusion Initiative, the share of women artists on Billboard’s US Hot 100 year-end chart reached a 12-year high of 35%.

This slide deck presents a snapshot of Pluto TV users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription penetration, and likeliness to savvy switch. Key data and insights included in this report: Penetration of Pluto TV users in US, UK, Canada, Germany, France, Sweden, and Brazil Analysis of Pluto TV users’ weekly to daily conversions Video behaviours of Pluto TV users, including video subscriptions and watching live sports Age comparison of US and UK Pluto TV weekly users Gender comparison of UK and Brazil Pluto daily users All survey data is based on MIDiA Research Q4 2024 consumer survey, fielded in US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

This slide deck presents a snapshot of Paramount+ users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription penetration, and likeliness to savvy switch. Key data and insights included in this report: Penetration of Paramount+ users in US, UK, Canada, Germany, France, Sweden, and Brazil Analysis of Paramount+ users’ weekly to daily conversions Paramount+ users entertainment subscriptions compared to video subscribers Age comparison of English-speaking markets Paramount+ weekly users Video behaviours of English-speaking markets Paramount+ weekly users All survey data is based on MIDiA Research Q4 2024 consumer survey, fielded in US, UK, Australia, Canada, France, and Brazil.

Key data and insights included in this report: Audiobook user snapshot, behaviours and demographics compared to the average consumer Change in time spent and listenership of audiobooks compared to other audio streams Audio behaviours, including multitasking, background and focused listening, time of day and location of listening Year-on-year analysis of key audiobook platforms, including Audible and Spotify Comparison of music streaming services' audiobook monthly consumption All survey data is based on MIDiA Research Q1, Q2, Q3 and Q4 2023 consumer surveys, fielded in the US, UK, Australia, Canada.

Games subscriptions are playing an increasingly important role in the distribution section of the games industry’s value chain. A growing number of developers, therefore, must think through whether to partner with subscription services and, if so, which ones.

All forms of entertainment compete not only for the same time, but increasingly for the same digital real estate. As audio streaming platforms move towards all-in-one access to multiple formats, both platforms and content providers must understand the threats of substitution and cannibalisation from within.

Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm the latter has had the upper hand, but as digital enters a slower growth phase, sustaining innovation is back in favour. Yet this is also a period of dramatic value chain shifts and is thus exactly the period when companies should instead be pursuing disruptive, future-focused strategy.

This report maps how social platforms are used by consumers, looking at behaviours such as talking to friends, shopping / browsing, and creating content. It further looks at how this differs with age. The current marketplace is maturing, with platforms now either pursuing a “do everything well” or a “do one thing the best” approach.

Key data and insights included in this report: Consumer awareness, listenership, and fandom rates of music stars including Taylor Swift, Ariana Grande, Ed Sheeran, Drake, Billie Eilish, Post Malone, The Weeknd, Dua Lipa, Olivia Rodrigo, and Bad Bunny Analysis of these artists’ super fans by proportion of total fans, age and propensity to buy merchandise Awareness of and fandom towards virtual artists K/DA and Lil Miquela Q3 2023 Comparison of music artist sentiment and awareness internet personas and film franchises All survey data is based on MIDiA Research Q3 2023 Brand Tracker fielded in the US and UK.

In an increasingly saturated entertainment landscape, understanding the fandom overlaps between previously distinct media formats is more important than ever. This is especially important for video as TV and film still retain their role as the central hub of mainstream entertainment.

This report presents MIDiA’s music subscriber market shares report and various MIDiA consumer surveys. All music subscriber data in this report refers to third quarters of each respective year. Numbers are always in millions, unless otherwise stated.

Bundling can ease pressures caused by the cost-of-living crisis by delivering consumer choice and stable recurring revenues for TV-streaming services. This is not a return to the pay TV model of old, but a simplification of a fragmented entertainment landscape to support streaming TV’s route to profitability.

This report presents data from the 2023 MIDiA Research Independent Record Label survey The survey was fielded across three months in H1 2023, closing in May2023, with a sample size of 142 Topics covered in the survey include revenue by source, concerns...

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....