Reports: Vevo

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music IP as video content
Why music fandom is strategically important for D2C

Cover image for Music IP as video content
Tim Mulligan
Spotify
Vevo
Netflix
Music rightsholders are keen to leverage artist IP in an increasingly competitive direct-to-consumer video landscape, where appealing to silver streamers is a strategic play to minimise churn in an era of peak video subscriptions. The monetisable emerging long tail of video streaming, combined with the transformation of music IP into a content asset, has created the opportunity for the leveraging non-music IP for video audiences to build a new revenue stream that is free from the pre-digital constraints of the music industry.
Read more …

Radio 2018
Streaming’s Continuing Impact

Cover image for Radio 2018
Mark Mulligan
Streaming
Streaming Music
Spotify
This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in Q4 2016. Companies and brands mentioned in this report: 2GB, 702 ABC, AdsWizz, BBC, BOOM-FM, CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, Capital FM, Digital Audio Exchange, Global Radio, Heart, KIIS-FM, Kiis106.
Read more …

Pandora
Mapping Its Place in the US Streaming Market

Cover image for Pandora
Mark Mulligan
Streaming
Streaming Music
Apple
Pandora is the granddaddy of streaming music, clocking 10 million active users before Spotify had even gone into public beta. It remains the most widely used audio streaming service in the US, but is no longer the golden child of the space. Despite having been long positioned as the long-term future of radio, investors have become increasingly concerned about its ability to compete against Spotify, Amazon and Apple—streaming services that originally had their eyes on replacing retail rather than radio.
Read more …

Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

Cover image for Radio Is Streaming’s Next Frontier
Mark Mulligan
Streaming
Streaming Music
Apple
Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market is far higher. Streaming’s post-radio strategy has the potential to be much more far reaching and impactful than subscriptions have been in terms of audience impact at scale.
Read more …

State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)
The Definitive Assessment Of The Global Streaming Music Market

Cover image for State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)
Mark Mulligan
Subscriptions
Streaming
Streaming Music
2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metric, while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially.
Read more …

State Of The Streaming Nation 2
The Definitive Assessment Of The Global Streaming Music Market

Cover image for State Of The Streaming Nation 2
Mark Mulligan
Subscriptions
Streaming
Streaming Music
2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially.
Read more …

Streaming Music Growth
How The S-Curve Will Determine Growth

Cover image for Streaming Music Growth
Mark Mulligan
Consumer behaviour
Streaming
Streaming Music
Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws of consumer adoption.
Read more …

Themes

Verticals