State of the YouTube Music Economy 3.0 End of the Beginning

This is the third bi-annual report of its kind, providing the most comprehensive view available of the YouTube music economy. It presents data for revenues, royalty payments, streams, subscribers, user behaviour and user demographics. We explore success factors, cultural trends, monetisation frameworks and contextualise music’s performance against other content genres. Our unique set of consumption and monetisation metrics provides the definitive view of YouTube’s role in the global music economy and music’s role in the YouTube economy.

Companies and brands mentioned in this report: Alphabet, ByteDance, Disney Music, Douyin, Google, Instagram, Soundcloud, Spinning Records, Spotify, Super Chat, TikTok, Vevo, Warner Music Group, YouTube

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