Reports: US

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for US Cord Cutting Q3 2018

US Cord Cutting Q3 2018
SVOD Users the Driving Force

Tim Mulligan

7 Dec 2018

US YouTube Streaming video

Cord cutting is now a firmly entrenched component of the pay-TV business, especially in the US. Pay-TV providers of all kinds continue to shed subscribers each quarter, all against the backdrop of a continually expanding streaming market. However, the real story behind cord cutting is not how many people are doing it, but who is doing it.

Cover image for TV Fandom Q2 2018

TV Fandom Q2 2018
SVOD Audiences Become Mainstream

Alistair Taylor

19 Nov 2018

Consumer behaviour US UK

TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the foundations for deeper degrees of audience fandom, but also the diminishment of more passive audience elements.

Cover image for Quarterly Digital Content Trends: Q2 2018

Quarterly Digital Content Trends: Q2 2018

Mark Mulligan

18 Sep 2018

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q2 2017 and Q2 2018 across music, video, games and social.

Cover image for Quarterly Digital Content Trends: Q1 2018

Quarterly Digital Content Trends: Q1 2018

Mark Mulligan

29 Jun 2018

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q1 2018 across music, video, games and social.

Cover image for Quarterly Digital Content Trends: Q4 2017

Quarterly Digital Content Trends: Q4 2017

Mark Mulligan

30 Jan 2018

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q3 2017 across music, video, games and social.

Cover image for The Top TV Shows Of 2017

The Top TV Shows Of 2017
Netflix Steals A March

Tim Mulligan

20 Dec 2017

Streaming US UK

With TV content audiences becoming ever more fragmented and streaming services guarded with their metrics, understanding the appeal of TV shows has never been more complicated. In this report, we present summary data from the first year of MIDiA’s TV Brand Tracker to reveal an objective and platform-neutral view of which shows resonated most with...

Cover image for Quarterly Digital Content Trends: Q3 2017

Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

11 Dec 2017

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q3 2017 across music, video, games and social.

Cover image for Social TV Show Fandom

Social TV Show Fandom
Nuances In Engagement Among SVOD Subscribers

Tim Mulligan

24 Oct 2017

US UK Australia

As the TV viewing experience becomes increasingly fragmented across the digital sphere, TV show fandom is becoming ever more nuanced. Across the five largest social apps by weekly usage, TV brand engagement varies considerably. Facebook and YouTube are both mainstream social apps by engagement and exhibit the highest levels of TV fandom among SVOD ...

Cover image for Quarterly Digital Content Trends

Quarterly Digital Content Trends
Q2 2017

Mark Mulligan

31 Aug 2017

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q2 2017 across music, video, games and social.

Cover image for TV Show Fandom Q2 2017

TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Mark Mulligan

15 Aug 2017

Streaming US UK

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal , we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows in the US, Canada, the UK and Australia. In this report, we provide analysis of some of the top-level trends for the Q2 2017 edition of the MIDi...

Cover image for TV Show Fandom

TV Show Fandom
Measuring TV Shows’ Real Appeal

Mark Mulligan

21 Jul 2017

Streaming US UK

The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot. Social behaviour and piracy activity provide an additional source of information, but not an alternative.

Cover image for US Video Market Overview

US Video Market Overview
SVOD Grows The Pay-TV Market

Tim Mulligan

5 Jan 2017

US Streaming video SVOD

The US continues to dominate global video trends as the world’s most valuable online video market. The video audience continues to experience strong growth fueled by a combination of increased technological sophistication of the addressable market and increased engagement of existing users.

Cover image for US PAY-TV Disruption And Consolidation

US PAY-TV Disruption And Consolidation
How Streaming Video And Cord Cutting Are Re-Shaping US Pay-TV

Tim Mulligan

29 Feb 2016

US cable tv usa

2015 was a year of unparalleled transition for US pay-TV. AT&T’s acquisition of DirecTV catapulted the communications company to the front of the pack with a combined subscriber base of 26 million, reaching nearly a quarter of US households. Meanwhile regulators blocked Comcast’s year long bid for Time Warner, enabling rival Charter Communi...

Cover image for Ownership to Access, And Back

Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

Tim Mulligan

2 Jul 2015

US UK Sweden

It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium content, the desire for physical possession has not gone away. A market opportunity exists to provide complementary physical products both as reassurance for older gene...

Cover image for On Demand In Demand

On Demand In Demand
Meeting The Needs Of The On Demand Fan

Mark Mulligan

26 Jun 2015

Subscriptions Streaming US

2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can be considered established. While free streaming, YouTube in particular, is booming, subscriptions remain confined to niche audiences.

Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Tim Mulligan

20 Apr 2015

US Apple YouTube

Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played by national broadcaster the BBC. However while the UK is in the vanguard of video viewing, the dominant position of BBC’s iPlayer ad-free OTT (O...

Cover image for The Aficionado Impact

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Mark Mulligan

12 Feb 2015

superfan consumer behavior Consumer behaviour

Total revenue growth in streaming heartland markets in 2012 and 2013 painted a strong picture for the streaming era. But by 2014 much of that growth had transformed into decline. Neither trends provide definitive evidence for the case for streaming but both point to the wafer thin margins between growth and decline in the music market.

Cover image for The App Bubble Burst

The App Bubble Burst
The Coming App Economy Correction

Karol Severin

5 Nov 2014

US UK France

In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a bid to create mega hits, but in the process raised the barriers to entry.

Cover image for Global Music Forecasts 2014 to 2019

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

Mark Mulligan

16 Jul 2014

Subscriptions Music revenue Streaming

2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the paid download entering its own tailspin. Streaming and Subscriptions are the great hope and are growing at unprecedented rates.

Cover image for The App Superstar Economy

The App Superstar Economy
Dissecting the Global App Store Marketplace

Karol Severin

16 Jul 2014

US UK France

Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing strategy are helping propel apps further into consumers’ consciousness.

© 2025 MIDiA Research Ltd. All Rights Reserved.