Reports: mobile games

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Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Cover image for Gamer brand fandom
Karol Severin
Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and resources to properly evaluate each proposal. Simultaneously, the continuous influx of opportunities, coupled with ongoing games release deadlines, make it hard for games companies to step back and apply macro frameworks for partner assessment and prioritisation effectively.
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Gamer consumer deep dive Q3 2021

Cover image for Gamer consumer deep dive Q3 2021
Karol Severin
This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides of data and analysis, as well as detailed Excel files, the topics covered include: mobile gamers, console gamers, computer gamers, Xbox, PlayStation, Nintendo, Discord, YouTube, Twitch, Stadia, Arcade, games videos, gamer overlaps, gamer demographics, games genres, games titles, in-games spending, NFTs, cross-entertainment behaviours, and much more.
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