Attention Economy
Media Consumption Q2 2020

Report by Mark Mulligan

31 Jul 2020

media consumption

entertainment consumption

entertainment

The 20,000 Foot View:  This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour…

Read more …

COVID-19
The Self-Isolation Entertainment Boom

Report by Mark Mulligan

6 Apr 2020

Free Report

covid 19

coronavirus

media consumption

The 20,000 Foot View: Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial…

Read more …

Peak Attention
Competing in a Saturated Attention Economy

Report by Mark Mulligan and Karol Severin

11 Mar 2020

the attention economy

attention economy

attention

The 20,000 Foot View:  Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from…

Read more …

The Post-Peak Attention Economy
What’s Next for Entertainment?

Report by Karol Severin

12 Sep 2019

Free Report

attention economy

cross entertainment

consumer behaviour

The 20,000 Foot View:  With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available…

Read more …

Streaming Media Consumption
Video Leads The Way

Report by Zach Fuller

22 Oct 2018

media consumption

Online video

Music

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer…

Read more …

Quarterly Digital Content Trends: Q2 2018

Report by Mark Mulligan

18 Sep 2018

streaming

streaming video

streaming music

The 20,000 Foot View:  In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer…

Read more …

Quarterly Digital Content Trends: Q1 2018

Report by Mark Mulligan

29 Jun 2018

streaming

streaming video

streaming music

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer…

Read more …

Quarterly Digital Content Trends: Q4 2017

Report by Mark Mulligan

30 Jan 2018

streaming

streaming video

streaming music

The 20,000 Foot View:  In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how…

Read more …

Quarterly Digital Content Trends: Q3 2017

Report by Mark Mulligan

11 Dec 2017

streaming

streaming video

streaming music

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how…

Read more …

Quarterly Digital Content Trends
Q2 2017

Report by Mark Mulligan

31 Aug 2017

streaming

streaming video

streaming music

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer…

Read more …

Overcoming VR Adoption Hurdles

Report by Zach Fuller

16 Jan 2017

proprietary media

playback devices

media consumption

20,000 Foot View: When it comes to disruptive technology, emerging formats such as Virtual Reality have been here before. The part about innovation that can so often omitted by uplifting TED lectures is…

Read more …