Vevo blog by MIDiA Research

Blog: Vevo

How YouTube’s 1bn+ Club is Changing the Face of Global Music Culture

Blog post by Mark Mulligan

26 Mar 2019

Throughout 2018, while locked in a bitter war of words with rightsholders and creators over Article 13, YouTube quietly but dramatically expanded its role as the most powerful platform for creating global...

How YouTube’s Domination of Streaming Clips the Market’s Wings

Blog post by Mark Mulligan

3 Jan 2019

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ad supported streaming

Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will continue to play an important role throughout 2019 while...

Article 13 – Laws of Unintended Consequences

Blog post by Mark Mulligan

14 Sep 2018

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article 13

Deezer

[If this was Medium, it would say ‘long read’ – you’ve been warned] I do not normally add disclaimers or qualifiers at the start of blog posts, but given how divisive the whole Article 13 debate...

Despacito Is About To Hit 4 Billion YouTube Views

Blog post by Mark Mulligan

1 Oct 2017

despacito

Latin America

Luis Fonsi

In January Despacito became the second fastest music video in YouTube history to hit one billion views, taking just 97 days to do so. Now it is on track to hit four billion. In January Despacito was...

Thoughts On WMG's Acquisition of Spinnin Records

Blog post by Zach Fuller

8 Sep 2017

acquisitions

dance music

Media

Warner Music Group has announced they will be acquiring Dutch Dance Label Spinnin Records for $100m. Whilst the label boasts some of the most popular names in Dance Music, such as Martin Garrix and Tiesto,...

Elvis Presley and the Two Recorded Music Industries

Blog post by Zach Fuller

16 Aug 2017

elvis Presley

legacy formats

music subscribers

Today marks 40 years since the passing of Elvis Presley. Whilst ‘The King’s’ emergence has come to represent a cultural year zero for the music industry, his icon status in recent years has taken...

YouTube And Latin America Are Taking Over The World

Blog post by Mark Mulligan

20 Jul 2017

1 billion streams

2 billion streams

adele

Unless you have been on Mars for the last couple of days you will have seen the news that Luis Fonsi’s ‘Despacito’ has become the most streamed track in history with 4.6 billion streams. The figure...

Announcing MIDiA’s State Of The Streaming Nation 2 Report

Blog post by Mark Mulligan

5 Jun 2017

7Digital

Alibaba

Amazon

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services...

Change Is Afoot In Music Video

Blog post by Mark Mulligan

9 Feb 2017

facebook

facebook music strategy

google

Music video’s two power players are both in the news for strategic resets. On the one hand YouTube has announced that it is mergingits YouTube Music and Google Play Music team s while on the other hand...

The State Of The YouTube Music Economy

Blog post by Mark Mulligan

12 Jul 2016

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music streaming

In 2016, YouTube finds itself in yet another spat with rights holders and this time the labels have brought artists to the battlefield. Playing a starring role is the issue of Safe Harbour, the provision...

Vevo Must Break The Mould When It Goes Premium

Blog post by Mark Mulligan

18 Feb 2016

Erik Huggers

Freemium

Music

Vevo has long been in search of an identity. In fact you could make an argument that it has had an identity crisis since its inception as a music industry appendage/Trojan Horse superimposed on YouTube...

Quick Take: Vevo Buys ShowYou But Will It Seize The Opportunity?

Blog post by Mark Mulligan

8 Dec 2015

Freemium

Music

music streaming

Vevo has acquired video curation/discovery platform ShowYou . There’s a lot of talk about how this could preface a move into subscriptions for Vevo, given that ShowYou launched subscription functionality...