consumer creation blog by MIDiA Research

Blog: consumer creation

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

TikTok’s music master plan is coming into focus

Blog post by Tatiana Cirisano

20 Jun 2024

TikTok

social media

music consumption

Oh how the tables have turned. Just a few months removed from its very public clash with Universal Music Group over music licences, TikTok is reportedly looking to buy up music rights of its own. Not only...

Can’t cross the moat? Walk around it

Blog post by Mark Mulligan

12 Apr 2024

creator economy

consumer creation

Music creators

The music business is bifurcating. On one side, a new AI, fandom, and creation centred business is coalescing. On the other, the traditional business is pulling the draw bridge over its moat by pushing...

What music could gain from social platform subscriptions

Blog post by Tatiana Cirisano

17 Oct 2023

TikTok

twitter

Instagram

Last week, Epic Games’ comments about “low margins” in the creator economy prompted a burning question : What happens when consumer creations become more popular than the core content they draw from?...