MIDiA Blog - Page 18

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Music creators – take our survey!

Cover image for Music creators – take our survey!

Mark Mulligan

21 Feb 2024

Cultural trends

MIDiA is fielding its annual music creator survey and if you are a music creator we would like you to take part. Whether you are a songwriter, artist, producer, engineer, vocalist, DJ, instrumentalist, soundtrack composer, or whatever you may be, we want to hear from you.

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Expect Warner Bros. Discovery’s forthcoming full year 2023 results to open up vital strategic choices

Cover image for Expect Warner Bros. Discovery’s forthcoming full year 2023 results to open up vital strategic choices

Tim Mulligan

20 Feb 2024

Warner Bros. Discovery

On Friday, Warner Bros. Discovery (WBD) will announce its full year 2023 financial results to investors in its fourth quarter 2023 earnings call . It is going to make for hard reading by both investors and WBD senior management alike.

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Are Prime Gaming subscriptions the drug that Twitch cannot live without?

Cover image for Are Prime Gaming subscriptions the drug that Twitch cannot live without?

Ben Woods

19 Feb 2024

Twitch chief executive Dan Clancy has been quick to reshape the livestreaming platform since taking charge just shy of a year ago. Clancy has cooled competition with YouTube and Kick and taken the wind out of exclusive deals by backing multi-streaming.

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Why the Xbox announcement is an important and strategically smart nod to developers

Cover image for Why the Xbox announcement is an important and strategically smart nod to developers

Karol Severin

16 Feb 2024

Xbox announcement

Xbox announced on its podcast with Phil Spencer, Sarah Bond and Matt Booty, that it is bringing four of its titles to other consoles. While no specific titles were named, it ruled out Starfield and Indiana Jones, and mentioned that two of the games are community driven and the remainder are smaller ...

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Is embracing RSS a smart move for YouTube?

Cover image for Is embracing RSS a smart move for YouTube?

Rutger Rosenborg

15 Feb 2024

2023 saw YouTube bring podcasts to YouTube Music, but it did so without one of the podcast industry’s fundamental building blocks: RSS. However, just months later, YouTube has announced in a video posted to their Creator Insider channel that they are opening up RSS feed distribution.

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The context behind Disney’s investment into Epic Games

Cover image for The context behind Disney’s investment into Epic Games

Karol Severin

15 Feb 2024

Disney announced it is investing $1.5 billion into Epic Games. The same announcement talks about a creation of an “ expansive and open games and entertainment universe connected to Fortnite ”. This move makes sense for Disney on several levels and is perhaps one of the most impactful games-relat...

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Was 2024 the year of peak ad revenues for Paramount and the Super Bowl?

Cover image for Was 2024 the year of peak ad revenues for Paramount and the Super Bowl?

Tim Mulligan

13 Feb 2024

Sunday saw the Super Bowl LVIII broadcast on CBS, Paramount+, and Nickelodeon, providing a bumper advertising windfall estimated at between $650-$700 million for parent company Paramount. The media majors’ entire business model is under intense scrutiny from investors made nervous by its losses (-...

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Why Disney’s Epic Games investment challenges YouTube

Cover image for Why Disney’s Epic Games investment challenges YouTube

Ben Woods

9 Feb 2024

YouTube’s chief executive, Neil Mohan's, latest open letter was full of confidence . A little over a week since YouTube recorded a 16% jump in advertising revenue to $9.2 billion for Q4 2023 , he outlined four big bets to advance the business this year.

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Music subscriber market shares 2023: New momentum

Cover image for Music subscriber market shares 2023: New momentum

Mark Mulligan

8 Feb 2024

music subscriber market shares

Streaming market share

With UMG leading the charge to reshape the music industry into a more label-friendly form, 2023 may, with hindsight, go down as the year before everything changed . Whatever lies ahead though, new models will take time to deliver benefits.

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Why Spotify’s podcast exclusivity era is coming to an end

Cover image for Why Spotify’s podcast exclusivity era is coming to an end

Rutger Rosenborg

7 Feb 2024

spotify podcasts

In July 2021, Spotify paid Alex Cooper more than $60 million for the exclusive rights to host her hit podcast, Call Her Daddy . On January 31st, six months short of the end of that deal term, Spotify announced that Call Her Daddy will be available on all platforms .

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What the launch of the “Hulu for sports” platform means for Disney and for sports TV

Cover image for What the launch of the “Hulu for sports” platform means for Disney and for sports TV

Tim Mulligan

7 Feb 2024

Hulu for sports

Today, ESPN (a Disney subsidiary), Fox, and Warner Bros Discovery announced : “...an understanding on principal terms to form a new joint venture (JV) to build an innovative new platform to house a compelling streaming sports service.

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How the smartphone ‘Swiss Army knife’ will unlock shoppable TV

Cover image for How the smartphone ‘Swiss Army knife’ will unlock shoppable TV

Ben Woods

2 Feb 2024

MIDiA has predicted that streaming TV services will make big strides with shoppable TV in 2024 . Key to that success will be the smartphone. An attempt by the likes of Amazon Prime, YouTube, and Disney to integrate an online shopping browser directly into their SVOD operating systems would be a miss...

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Audiobooks’ Latin explosion — a new front in the streaming wars?

Cover image for Audiobooks’ Latin explosion — a new front in the streaming wars?

Rutger Rosenborg

2 Feb 2024

As streaming and demographic shifts bring a second Latin explosion to the music industry, audiobooks are gearing up to follow suit. In a January 2024 press release , popular subscription-based audio platform Podimo announced a new strategic alliance with Mexico media hub Troop.

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What is at stake in the TikTok-UMG showdown

Cover image for What is at stake in the TikTok-UMG showdown

Tatiana Cirisano

1 Feb 2024

Music streaming

Universal Music Group

Music’s biggest on-again, off-again relationship just took a turn for the ugly, as Universal Music Group is pulling its music off TikTok. We have seen this movie before: Every time the music industry negotiates licenses with social platforms, the battle boils down to a question of who needs the ot...

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Format versus context: Can a YouTuber make it on TV?

Cover image for Format versus context: Can a YouTuber make it on TV?

Hanna Kahlert

1 Feb 2024

Media and Marketing

Cultural trends

YouTube star MrBeast is making recent headlines for his video upload experiment with X , and now a potential partnership with Amazon Prime Video for a new reality series. The competition to turn the popular YouTuber into an audience draw for other platforms is on –but can a star in one place, stil...

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PLAY – music’s next chapter

Cover image for PLAY – music’s next chapter

Mark Mulligan

31 Jan 2024

Business Strategy

The old maxim that change is the only constant feels tailor made for the 21stcentury music business. No sooner does the industry get its head around one paradigm shift then another one comes along. First piracy, then downloads, then streaming, then the rise of the independent artist and now…well, ...

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Why Channel 4 is the canary in the digital ad mine

Cover image for Why Channel 4 is the canary in the digital ad mine

Tim Mulligan

30 Jan 2024

Yesterday, UK publicly owned (yet ad-funded) broadcaster Channel 4 announced that it was laying off 200 staff and closing 40 roles; reducing its headcount by 18%. In the press release for the announcement, Chief Executive Alex Mahon stated : “.

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Is it time for streaming TV to rethink monthly billing?

Cover image for Is it time for streaming TV to rethink monthly billing?

Ben Woods

26 Jan 2024

What characteristics define the streaming TV revolution? The welter of content on offer? Big budget TV shows and binge watching? Perhaps th emost important is price point and consumer flexibility? The rise of Netflix led to a dismantling of the pay TV model from annual contracts at higher price poin...

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Why podcasts may have more in common with TV than radio

Cover image for Why podcasts may have more in common with TV than radio

Rutger Rosenborg

25 Jan 2024

Television is really a nebulous format. From serialised mysteries to talk shows and stand-up comedy to educational documentaries, the format spans a wide range of content on a wide range of delivery mechanisms, from cable to SVOD to YouTube.

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One stream’s trash, another stream’s treasure – if everything’s niche, what success can you measure?

Cover image for One stream’s trash, another stream’s treasure – if everything’s niche, what success can you measure?

Hanna Kahlert

24 Jan 2024

At this point, we are all on the same page, or at least should be, that ‘niche is the new mainstream’. Thanks to the (sometimes brutal) accuracy of social algorithms, pretty much any artist can find their ideal fans, no matter where they are in the world.

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