Reports: Twitter

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The state and future of music fandom Unleashing fan creativity

Profiling Steam users A valuable gamer niche

Attention economy Reasons, not ways, to spend attention

Music’s Instagram moment The social music creation revolution

Year of change Themes that will shape entertainment in 2023

Nightlife in the new normal Remote work shifts the entertainment balance

Audiobook consumer profile Following in podcasts’ footsteps

Social 2.0 Social media’s survival of the fittest, and how marketers fit in

2023 MIDiA predictions Pivot point

Closing the background gap Focused versus background audio listening

Social media marketing is becoming its own cultural moment

Podcast market value chain The next investment is the listeners

State of the music creator economy Post-lockdown growth

Entertainment and the recession How it will be impacted and how it should respond

Hybrid shock How ads will change SVOD

Scenes A new lens for music marketing