Reports: Twitter
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Advertising Marketing in the era of lean through
Profiling single-player versus multiplayer gamers A generational changing of the guard
Social media user snapshot Q1 2022
Social video TikTok sets the pace
Esports viewers update A valuable segment with a (solvable) growth problem
Audio ad opportunity Niche targeting unlocks attention
Fandom and lean-in culture are reshaping video
From social media to creator tools The evolution of UGC
Ad strategy in a digital-first environment Rethinking acceptance, tolerance and effectiveness
Social media reboot The rise of social 2.0 and the emancipation of the digital native
2020 in review Lockdown legacy impacts on entertainment
Sports Rights The Great Reset
Recovery Economics Music, Games, Live Streams and the Future of Concerts
COVID-19 Impact on Entertainment Demand and Behaviours
