streaming Reports from MIDiA Research

Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

Cover image for Music Consumer Segmentation 2016

Report by Mark Mulligan

26 Jul 2016

The 20,000 Foot View Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core...

State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

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Report by Mark Mulligan

11 Jul 2016

£2,000.00 excl. VAT

YouTube

Vevo

music video

The 20,000 Foot View YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never...

Cross Border Listening
Borderless Hits And Curated Playlists

Report by Mark Mulligan

31 May 2016

cross border listening

international repertoire

international music

The 20,000 Foot View The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue....

After The Album
How Playlists Are Re-Defining Music Consumption

Report by Mark Mulligan

30 Apr 2016

streaming

music streaming

subscriptions

The 20,000 Foot View Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the...

Music Market Region Profile: Latin America
Streaming Drives A Music Market Renaissance

Report by Leo Morel

31 Mar 2016

Latin America

South America

streaming

The 20,000 Foot View Driven by the proliferation of smartphones, streaming is beginning to gain traction across Latin America, resulting in new forms of music consumption. Whereas interest in physical...

P2P In The Age Of SVOD
Rights Fragmentation Gives Piracy A Free Pass

Report by Mark Mulligan

5 Feb 2016

SVOD

video streaming

video subscriptions

The 20,000 Foot View Ever since the advent of Napster media industries have been locked in a war against free. Learning from the lessons of the music business, TV companies nipped much of the P2P demand...

Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

Report by Mark Mulligan

25 Nov 2015

telco music strategy

telco music bundles

telco music streaming

The 20,000 Foot View In a few short years telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success...

Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

Cover image for Global Music Forecasts 2015-2020

Report by Mark Mulligan

23 Oct 2015

streaming

subscriptions

streaming music

The 20,000 Foot View In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption,...

Music Market Country Profile: Mexico
How Streaming Is Unlocking Latent Opportunity

Report by Leo Morel

21 Sep 2015

mexico

Latin America

mexico music market

The 20,000 Foot View The Mexican music market is one with huge potential despite two consecutive years of recorded music revenue decline. With a population of 122 million and growing internet and smartphone...

Streaming Music Discovery
When The Journey Becomes The Destination

Cover image for Streaming Music Discovery

Report by Mark Mulligan

31 Jul 2015

Freemium

free Streaming

streaming

The 20,000 Foot View When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear...

On Demand In Demand
Meeting The Needs Of The On Demand Fan

Report by Mark Mulligan

26 Jun 2015

£500.00 excl. VAT

Deezer

Pandora

Soundcloud

The 20,000 Foot View 2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in...

Music Publishing At A Cross Roads
How Streaming Is Transforming The Outlook For Music Publishers

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Report by Mark Mulligan

19 Jun 2015

£500.00 excl. VAT

Warner Chappel

Universal Music Publishing

Kobalt

The 20,000 Foot View Everything starts with the song yet music publishers have often been the last part of the digital equation. Relative insulation from the effects of declining music sales have enabled...

The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

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Report by Leo Morel

8 May 2015

£300.00 excl. VAT

brazil

brazilian music market

digital music

The 20,000 Foot View The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil...

Fighting Free With Free
How YouTube Usurped BitTorrent

Report by Mark Mulligan

17 Apr 2015

piracy

mobile piracy

p2p

The 20,000 Foot View Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting...

Radio’s Streaming Disruption
How Streaming And Smartphones Disrupt Radio Audiences

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Report by Karol Severin

12 Mar 2015

£500.00 excl. VAT

audio consumption

Radio

streaming

The 20,000 Foot View Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically...

Apple Subscriptions
How Lightning Could Strike Twice For Apple

Report by Mark Mulligan

3 Mar 2015

Apple

apple subscriptions

beats

The 20,000 Foot View Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for...

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Report by Mark Mulligan

12 Feb 2015

consumer behavior

consumer behaviour

music consumers

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Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Report by Mark Mulligan and Martyn Davies

16 Oct 2014

streaming

YouTube

music videos

The 20,000 Foot View YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in...

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

Cover image for Global Music Forecasts 2014 to 2019

Report by Mark Mulligan

16 Jul 2014

music revenue

Streaming and Subscriptions

music downloads

The 20,000 Foot View 2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just...

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

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Report by Mark Mulligan

4 Jul 2014

digital natives

digital immigrants

consumer behaviour

The 20,000 Foot View Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity...

Reports: streaming