Reports: Radio

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Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

Cover image for Radio Is Streaming’s Next Frontier
Mark Mulligan
Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market is far higher. Streaming’s post-radio strategy has the potential to be much more far reaching and impactful than subscriptions have been in ter...
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